Key Challenges Associated with Enterprise A2P SMS Technology

Application-to-Person (A2P) messaging, enterprise messaging, business-to-client messaging and several other similar terms are used interchangeably for enterprise A2P SMS messaging. However, at its core all these terms refer to SMS messages that are sent from an entity which is a business, bank, service provider, etc. (i.e. not a human) to a human entity. A2P SMS …