Butter and Margarine Market SWOT Analysis, Business Growth Opportunities by Top Companies, Future Challenges, Competitive Strategies and Forecast to 2030

Butter and Margarine are vital ingredients of confectionery items. Over the years, butter and margarine have become necessities in every household, owing to nutritional value and the rise in demand for convenience food. While butter is a dairy product, margarine is a non-dairy product capable of substituting it in the global market.

Although there is a difference in the taste and properties, their substituting nature is a boost for the industry. Consumers who aren’t buoyant enough to purchase butter from the market can make a switch to margarine since it’s cheap and serve the same purpose of enriching the tastes as butter.

Butter and Margarine Market Driven by Increase in Disposable Income

The significant growth witnessed in the butter and margarine market is due to the rise in consumers’ disposable income globally. The increase in income has improved the purchasing power of consumers globally, and this will facilitate the growth in butter and margarine supply in the global market. Also, change in consumers’ lifestyle is another force driving the industry forward. Consumers’ often go for food products that require little time for preparation to save time after an hectic day.

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Global Butter and Margarine Market Segment Analysis

The global butter and margarine market can be segmented on the following basis:

Butter and Margarine Market: Competitive Landscape
  • Arla Foods
  • Farmers Cooperative Creamery
  • Deam Foods Company
  • OJSC Creative Group
  • Kraft Foods
  • AMUL India
  • Friesland Campina.

By Type

  • Traditional margarine
  • Liquid margarine
  • Other

By Usage

  • Spreadable
  • Non-spreadable

By Distribution Channel

  • Retail
  • Industrial
  • Food Service
Region-wise Analysis
  • North America (U.S., Canada)
  • Latin America (Mexico, Brazil)
  • Europe (Germany, U.K., France, Italy, Spain, Poland, Russia)
  • East Asia (China, Japan, South Korea)
  • South Asia (India, Thailand, Malaysia, Vietnam, Indonesia)
  • Oceania (Australia, New Zealand)
  • Middle East & Africa (GCC Countries, Turkey, Northern Africa, South Africa)

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Increasing Application in End User Sector

Butter is used to produce a variety of food products such as cake, biscuits, cookies, macaroons, and other confectionery items. And this has affected the market positively with the rise in demand for confectionery products among consumers.

Butter and Margarine Market Restraints

The global butter and margarine market is threatened by the increase in health awareness programs regarding the side effects of the consumption of margarine, and the rise in obesity. This factor is expected to restrain the butter and margarine global market. However, consumers might be shifting towards the consumption of butter, but due to its high cost, consumers will have to shun the market. And this will cause the market to decline in growth.

Report Highlights

The research report presents a comprehensive assessment of market and contains thoughtful insights, facts, historical data, and statistically supported and industry validated market data and projections with suitable set of assumptions and methodology. Research report provides analysis and information by categories such as market segments, geographies, types, technology and applications.

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Report Highlights:

  • Detailed overview of parent market
  • Changing market dynamics in the industry
  • In-depth market segmentation
  • Historical, current and projected market size in terms of volume and value
  • Recent industry trends and developments
  • Competitive landscape
  • Strategies of key players and products offered
  • Potential and niche segments, geographical regions exhibiting promising growth
  • A neutral perspective on market performance
  • Must-have information for market players to sustain and enhance their market footprint

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