Global cat furniture and scratchers sales are expected to grow at a healthy CAGR of over 6.8% during the study forecast period 2020-2030, despite a temporary period of lull in 2020, according to the latest study by ESOMAR-certified market research firm, Future Market Insights (FMI). The research study tracks cat furniture and scratchers sales in 20+ countries, offering a lucid analysis of how the growth trend will unfold.
The increasing concept of sustainability has changed the perception of many industry stakeholders in the past few years. Today sustainability is firmly on the agenda for many players engaged in manufacturing cat furniture and scratchers. Besides this, increasing environmental awareness has also encouraged buyers to switch towards environmentally friendly products in the market.
In light of the prevailing trend, the players in the market are currently focused on manufacturing scratchers using 100% recyclable cardboard. Sisal wrapped scratching posts are also prominent environmentally friendly products that are highly offered in the market.
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Materials such as bamboo, jute, cotton, sisal, and others are extensively used as product coverings. Such eco-friendly products are extensively promoted as non-toxic and green products which are considered safe for use of cats. Such initiatives on the part of players to promote eco-friendly products in the market are further expected to reshape the industry in the coming years. Currently, wood remains the material of choice for building cat furniture and scratchers.
Key Takeaways from the Cat Furniture and Scratchers Market Study
- FMI in its latest study has forecast the market to rise at a CAGR of 6.8% between 2020 and 2030
- The U.S. will remain a key market, accounting for over 71% of sales in North America
- Increasing cat adoption will enable the U.K. market to register 1.6% Y-o-Y growth in 2021
- Sales in Germany and France are poised to surge in the near-term assessment period
- While Japan and South Korea will emerge as highly lucrative markets, China will continue dominating sales in East Asia
“Direct-to-Consumer (DTC) sales channel is gaining significant popularity in the market. Market players are aggressively improving their presence on digital and other social media platforms to further promote their brand directly to the potential consumers,” says an FMI analyst.
Impact of COVID-19 on the Market
Even today brick and mortar stores account for a significant share in the market. The traditional countries like India, Vietnam, etc. even today prefer buying necessary products from physical stores. The lockdowns caused temporary store closures directly resulting in failure on the part of physical establishments to increase sales of cat furniture and scratchers. Besides this, the specular shift in consumer spending from discretionary spending to only essential goods has further impacted the sales during the period.
Who is winning?
Some of the key players present in the cat furniture and scratchers market are Inter IKEA Systems B.V., American Company, Tuft + Paw, Ware Manufacturing Inc., CatsPlay Furniture, Paw friendly Cat Furniture LLC, Go Pet Club, LLC., Catastrophic Creations, Mid-West homes for Pets, Profeline Cat Supplies, North American Pet Products, PetPals Group, Inc., PlayTime Workshop, Inc., Preveu Pet Products and among others.
The manufacturers currently operating in the market are stressing over design innovation. Besides this, the manufacturers are also engaged in offering customized solutions to customers. The customization is done in the case of design, style, material, covering pattern, etc.
Get Valuable Insights into Cat Furniture and Scratchers Market
Future Market Insights, in its new offering, provides an unbiased analysis of the global cat furniture and scratchers market, presenting historical demand data (2015-2019) and forecast statistics for the period from 2020-2030. The study divulges compelling insights on the cat furniture and scratchers market based on the product type (cat trees and condos, shelves and perches, scratching posts, cat steps and cat beds), material type (wood, metal, plastic, others), and price range (US$10-US$25, US$25-US$40, US$40-US$55, and US$55 & above), sales channel (independent small stores, wholesalers/distributors, specialty stores, online retailers, and other sales channel) across seven major regions.
According to Future Market Insights’ recent market report titled “Cat Furniture and Scratchers Market: Global Industry Analysis 2015-2019 and Opportunity Assessment 2020-2030”, is expected to show significant opportunity in the market owing to a rise in per capita expenditure by pet owners. Additionally, the growing popularity of pet daycare centers across the globe led to rising demand for pet care products accessories along with a direct-to-consumer marketing strategy is also reshaping the industry structure.
Cat Furniture and Scratchers Market by Category
- Cat Trees and Condos
- Shelves And Perches
- Scratching Posts
- Cat Steps and Cat Beds
- US$10 – US$25
- US$25 – US$40
- US$40 – US$55
- US$ 55 & Above
- Independent Small Stores
- Specialty Stores
- Online Retailers
- Other Sales Channel
- North America
- Latin America
- East Asia
- South Asia
- Middle East and Africa (MEA)