Impact of COVID-19 on Digital Textile Printing Market Share, Size and Demand, Concludes FMI

Global sustainability concerns have been driving the transformation of printing industry, which primarily elevates the prospects of digital textile printing technology.Heightening demand for cost reduction, quality print, and greater reliability particularly drives the adoption of digital textile printing technology in fashion industry. Majorly buoyant with rising adoption for marketing activities, global digital textile printing market will exceed revenues of approximately US$ 8 Bn by 2029 end. A new Future Market Insights (FMI) report suggests that the upsurge in preference for deployment of direct to fabric (DTF) printing technology on a wide range of fabrics such as nylon, silk, and cotton will continue to assist the growth of digital textile printing market over the projection period, 2019 – 2029.

“Established players must acquire local businesses for gaining unassailable competitive advantage,” concludes FMI.

Digital Textile Printing Market

Key Takeaways of Digital Textile Printing Market Study

  • Direct to Fabric (DTF) printing process will account for leading value proportion over the forecast period. 
  • Demand for sublimation ink continues to stay atop in the digital textile printing market followed by reactive ink.
  • Manufacturers continue to prefer silk for use as substrate while the adoption of cotton will decline. 
  • North America will generate 1/3rd of total demand in the global digital textile printing market through 2029.

Digital Textile Printing Market – Key Growth Drivers

  • Rising adoption of digital textile printing in displays will strengthen the market growth over the forecast period. 
  • Growing popularity of eye-catching graphics, elegance, and high visibility will fuel the demand for digital textile printing through 2029.
  • Cost-competitive advertisement strategies of players will contribute substantially to the revenue pool of market. 
  • Variegated applications of digital textile printing in pharmacy, automotive, food & beverages, and personal care will generate prolific demand during the projection period.

Digital Textile Printing Market – Key Restraints

  • Spectrum of fabrics which can be printed using digital textile printing technology is small compared to screen printing thereby impeding market growth. 
  • Digital textile printing is not durable compared to alternatives thereby hampering the growth of market.

Anticipated Impact of COVID-19 on Digital Textile Printing Market

Most manufacturing facilities are working with at most 50% of total workforce capacity. Social distancing measures imposed by governments to curb COVID-19 outbreak have compelled manufacturers to minimize their operations. Therefore, globally leading producers are operating with significantly reduced capacity. As a result, the growth of digital textile printing market declined substantially during the first quarter of 2020. However, some European countries and the United States are reopening the economy by easing restrictions. This will gradually revive the market growth through the second half of 2020. However, the spike may be temporary if the government is forced to re-impose lockdown due to second wave of infections.

Competitive Landscape of Digital Textile Printing Market

The global digital textile printing market is increasingly becoming highly competitive in nature. Some of the key companies in the global digital textile printing market that are profiled in this FMI report include, but are not limited to, Aeoon Technologies GmbH, Sawdex Digitex, Arunam Digital Prints, DG Prints Fab, SMR India Private Limited, Chelsey Chelsey, Home Decor Studio, Tex India Enterprises Pvt Ltd, HGS Machines Pvt. Ltd., Durst Phototechnik AG, Mimaki Engineering Co. Ltd., Konica Minolta, Inc., Ricoh Co Ltd., Seiko Epson Corporation, and HP Inc. Top players are undertaking multi-pronged strategies such as contracts, agreements, expansions, partnerships, acquisitions, and product development for strengthening their market footprint.

Digital Textile Printing Market Report Scope

AttributeDetails
Forecast Period2014-2018
Historical Data Available for2019-2029
Market AnalysisUS$ Mn for Value and Tons for Volume
Key Regions CoveredNorth America, Europe, Latin America, East Asia, South Asia, Oceania, and Middle East & Africa (MEA)
Key Countries CoveredU.S, Canada, Mexico, Brazil, Peru, Chile, Poland, Germany, Italy, Spain, United Kingdom, Nordic Region, Benelux, Rest of Europe, China, India, Japan, Korea, Indonesia, Malaysia, Singapore, Taiwan, Thailand, Rest of South Asia, Australia, New Zealand, GCC, Turkey, South Africa, and Rest of MEA
Key Segments CoveredPrinting Process, Ink, Substrate, End-use, and Region
Key Companies ProfiledDurst Group (Durst Phototechnik Ag)Electronics For Imaging Inc.Konica Minolta Inc.Kornit Digital Ltd.Mimaki Engineering Co., Ltd.Roq InternationalSawgrass Technologies Inc.Seiko Epson CorporationSpgprints B. V.The M&R Companies
Report CoverageMarket Overview, Key Market Trends, Key Success Factors, Demand Analysis, Market Background, COVID-19 Analysis, Segmental Analysis, Regional Profiling, Market Structure & Competition Analysis
Customization & PricingAvailable Upon Request

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