Impact of COVID-19 on Encapsulated Flavours Market Share, Size and Demand, Concludes FMI

Future Market Insights (FMI), in its recent report, estimates the global encapsulated flavours market to register 1.7% CAGR, in terms of volume, during the forecast period 2019 to 2027. Global sales of encapsulated flavours is expected to surpass 200,000 MT by 2027-end.

APEJ to Continue Exhibiting High Growth

In terms of volume, Asia Pacific excluding Japan (APEJ) is expected to remain the most lucrative market for encapsulated flavours, with sales estimated to expand at a high single-digit CAGR through 2027. North America will continue to be the second largest market for encapsulated flavours, in terms of volume.

Based on encapsulation process, spray drying is estimated to remain dominant in the global encapsulated flavours market. In terms of volume, expansion of spray drying segment is anticipated to exhibit the highest CAGR through 2027. Adoption of glass encapsulation process for encapsulated flavours will remain sluggish in the market over the forecast period.

Encapsulated Flavours Market

Chocolate Flavours to Remain the Most Preferred Encapsulated Flavour

Chocolate flavour will continue to be preferred among encapsulated flavours in the global market, followed by general fruit flavours, spice flavours, and citric flavours. In terms of volume, sales of spice flavours are estimated to register the highest CAGR through 2027, followed by exotic fruit flavours, citric flavours, and berry flavours. In contrast, sales of general fruit flavours are anticipated to register the lowest CAGR through 2027.

In terms of volume, encapsulated flavours will continue to witness largest adoption for application in beverages & instant drinks, with sales expected to register the fastest expansion through 2027. Bakery & confectionary is expected to remain the second largest application of encapsulated flavours in the global market.

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Convenience Food Segment in North America to Register High Demand for Encapsulated Flavours

Demand for encapsulated flavours in convenience food will continue to rise in North America. Consumer preferences in this region is shifting towards readymade meals, savoury soups, and snacks, resulting into demand for exotic, ethnic, and spicy flavourings. Consumer are now becoming aware of the potential adverse effects of artificially produced food additives, inclining more towards natural products. Flavour encapsulation is considered to be more natural than chemically synthesized equivalents, as it retains the nutritional value of vegetable & fruit ingredients during their conversion into flavours. These factors will continue to sustain demand for encapsulated flavours in North America.

High cost of encapsulated flavours production is the major concern for manufacturers, and this factor may act as a retraining factor for growth of the market in North America. Leading manufacturers in the region are focusing on the development of advanced processing and formulation technologies for production of encapsulated flavours.

Some plants grown under lower temperature may be less likely to offer spices required for the production of spice flavour. The quality of raw material is also affected by the temperature variation. The quality of the raw material is the most important parameter for natural and organic encapsulated flavour production, which is trending the global market.

By Flavour Type

  • Citric Flavours
  • Berry Flavours
  • Spice Flavours
  • Nut Flavours
  • General Fruit Flavours
    • Apple
    • Banana
    • Mango
  • Exotic Fruit Flavours
  • Chocolate Flavours
  • Vanilla Flavours
  • Other Flavours

By Application

  • Bakery & Confectionary
  • Cereal and Oatmeal
  • Snack Food
  • Frozen Food
  • Dairy Products
  • Beverages & Instant Drinks
  • Pharmaceutical & Personal Care
  • Others

By Encapsulation Process

  • Spray Drying
  • Spray Congealing/ Chilling
  • Fluid Bed Coating
  • Glass Encapsulation
  • Others

By Region

  • North America
  • Western Europe
  • Eastern Europe
  • Latin America
  • APEJ
  • Japan
  • Middle East and Africa

Leading Market Players Focus on Expanding Operations in APEJ

With increasing spending on research & development activities, global manufacturers are now facing competition from regional players in APEJ. APEJ has become the preferred destination for leading market players to set up R&D facilities. Consumer in this region have started opting for fizzy, flavoured and plant-based drinks over other beverages. Consumption of milk-based drinks is expected to gain an uptick in APEJ, resulting into demand for flavoured dairy drinks. These factors will augment growth of the encapsulated flavours market in APEJ.

For encapsulation of flavours, high tech machines are required, coupled with skilled labours for operation. APEJ lacks skilled professionals, who are capable of understanding the technology behind flavour encapsulation. This might be a major hindering factor for growth of the encapsulated flavours market in APEJ.

Key market players identified in FMI’s report include Symrise AG, Cargill Incorporated, Nexira SAS, AVEKA Group, Naturex S.A., Archer Daniels Midland Company, International Flavours & Fragrances Inc., Sensient Technologies Corporation, Balchem Corporation, FONA International, Inc., Ingredion Incorporated, FrieslandCampina Kievit GmbH, BUCHI Labortechnik AG, Etosha Pan (India) Pvt. Ltd., Groupe Legris Industries (Central), Tate & Lyle PLC, LycoRed Limited, and Synthite Industries Ltd.

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