The non-alcoholic malt beverages market is estimated to reached a US$ 37 Bn valuation between 2018 and 2028. Slump in alcohol consumption and sales with strict government restrictions on the food service industry has contributed to demand for non-alcoholic alternatives, including malt beverages. On the other hand, liquidity issues are expected to impact small scale producers hurting market prospects for the short term.
“Rising health awareness among consumers is a key factor that is boosting sales of non-alcoholic malt beverages. Also growing popularity of organic malt in flavored beverages is a key contributor to market growth,” states the FMI analyst.
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Non-Alcoholic Malt Beverages Market- Critical Takeaways
- Carbonated and soda-based malt drinks are rapidly gaining traction, owing to innovations in beverage flavorings to match alcoholic drinks more accurately.
- Convenience stores and supermarkets are high growth distribution channels, aided by robust supply networks, and easy access to consumers.
- Asia Pacific is a key market for non-alcoholic malt beverages owing to a wide consumer base avoiding alcohol for cultural and religious reasons.
Non-Alcoholic Malt Beverages Market- Drivers
- Popularity of malt-beverages as healthier alternatives to alcoholic drinks drive consumption.
- Growing preference for non-alcoholic malt beverages among the women demographic provides key growth opportunities.
Non-Alcoholic Malt Beverages Market- Restraints
- Low popularity of non-alcoholic malt beverages in countries with high number of alcohol drinkers is a key restraint.
- Lack of awareness among consumers about options available in non-alcoholic malt beverages restricts consumption.
Coronavirus Impact on Non-Alcoholic Malt Beverages Market
The coronavirus pandemic has had a severely negative impact on the food service industry, and lockdown measures have resulted in lower consumption of alcoholic drinks around the world. Some countries have also banned or put restrictions on alcohol sales for the duration of the pandemic. These factors are potentially contributing to adoption of non-alcoholic malt beverage alternatives. The designation of food and beverage industries as essential services will aid sales for the duration of the crisis period.
Asahi Breweries Ltd., Van Pur S.A., Harboes Bryggeri A/S, Nestle S.A., Aujan Industries Co., Gujarat Cooperative Milk Marketing Federation Ltd., United Dutch Breweries B.V., and Royal Unibrew A/S, are some of the leading non-alcoholic malt beverage manufacturers.
Non-alcoholic malt beverage manufacturers are largely invested in new product launches and initiatives to improve flavorings to substitute more accurately for alcoholic beverages, to widen their product portfolios.
For instance, Heineken Malaysia has launched a new non-alcoholic malt beverage, characterized by all-natural ingredients and a proprietary yeast. Similarly, Malibu has launched its new Splash! Range of non-alcoholic malt beverages in 4 fruit flavors. Further Deschutes craft brewery has collaborated with Sustainable Beverage Technologies and released a non-alcoholic Irish stout, malt beverage.
About the Study
The study offers readers an assessment of the non-alcoholic malt beverages market. Global, regional and national-level analysis of the latest trends influencing the non-alcoholic malt beverages market is covered in this FMI report. The study provides insights according to product (diary-based, carbonated and soda drinks), distribution channel (supermarkets, convenience stores, discount stores, and specialty stores), packaging (bottles, cans, and liquid cartons)and flavor types (classic, apple, peach citrus, berries, pomegranate, mixed fruit, coffee, and others), in seven regions (North America, Latin America, Eastern Europe, Western Europe, Japan, Asia Pacific excluding Japan, and MEA).
FREQUENTLY ASKED QUESTIONS ABOUT NON-ALCOHOLIC MALT BEVERAGES MARKET
What drives non-alcoholic malt beverages market?
Rising health consciousness among consumers, coupled with innovations launched by leading companies, will boost the non-alcoholic malt beverages market. The market is also expected to gain from the increasing spending power of consumers.
Which type of non-alcoholic malt beverage is more popular among consumers?
Consumers exhibit a higher demand for carbonated and soda drinks. However in the coming years the demand for dairy-based beverages will rise at a higher rate.
Which flavour of non-alcoholic malt beverages appeals most to consumers?
While consumers currently show inclination for classic flavours, in the coming years the demand for apple and berries flavoured non-alcoholic malt beverages is expected to rise.
Who are some of the leading brands offering non-alcoholic malt beverages?
Some of the leading brands are:
- Nestlé S.A.
- Royal Unibrew A/S
- United Dutch Breweries B.V.
- Radeberger Gruppe KG
- Holsten Brauerei AG