Online Clothing Rental Market Registering a Strong Growth by 2020-2030

Future Market Insights (FMI) in a new report has projected online clothing rental market to exhibit solid growth between 2021 and 2031. The market is projected to reach US$ 1.8 Bn by 2021. The subscription model is becoming a new trend in the clothing rental business. It appeals to retailers who are under pressure to cater to shifting consumer inclinations before certain designs lose favor.

Even with declining garment sales, the clothing rental industry is strolling assortments down the subscription model plans with an end goal to reach its customers. The subscription model does not just give clothing rental organizations experience to potential customers, it creates recurring revenues. However, it can save retailers the expenses associated with traditional brick-and-mortar stores. The clothing rental subscription and rental market also provide designers with fast insights into shopper’s inclinations.

Moreover, the online clothing rental subscription market is extending its customer’s reach by obliging specialty/niche markets. Some of them are adopting innovative strategies to gain traction. For instance, Gwynnie Bee offers rental clothes for plus-sized shoppers – something that has been disregarded by other online clothing rental retailers.

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Meanwhile, Union Station intends to remove the nuisance from buying bridesmaid dresses, which are regularly costly and purchased by the taste and style of the lady, not the wearer. The firm empowers ladies to choose their bridesmaids’ dresses, which would then be able to be returned after they have been dry-cleaned.

Thus, online clothing rental is intended to help the customers curb expenditure on buying new clothes for any special occasion/purpose.

projected bps change in market share for key segments in global online clothing rental market,2021-2031
Online Clothing Rental Market

Key Takeaways from the Online Clothing Rental Market Study

  • FMI in its latest study has forecast the market to rise at a CAGR of ~11.0% between 2021 and 2031
  • The U.S. has emerged as a highly lucrative market, accounting for nearly 95% of the North America market
  • The U.K. is projected to register 11.8% Y-o-Y growth in 2021, performing exceedingly well within the Europe market
  • Germany and France will continue exhibiting high demand for online clothing rental
  • Within East Asia, the demand for China and South Korea is expected to be higher than Japan

 “In online clothing rental business the subscriptions and rentals are the most effective methods to keep customers engaged consistently. Some of the leading names in the market are introducing attractive offers such as discounts and gift card options to gain competitive edge,” says FMI analyst.

COVID-19 Causing Disruptions in Online Clothing Rental

Prior to the COVID-19, online clothing rental was set to achieve sustainability, but the pandemic has caused significant disruptions as events such weddings, social gatherings, and other occasions were cancelled due to the imposition of lockdown in various nations across the world.

Companies such as Rotaro, Rent the Runway, and others saw a decline in the number of rental requests. As the online clothing rental companies are primarily event-based, so when there have been no events and people are not going out in the pandemic period which in turn had a profound effect on the clothing rental business.

Who is winning?

Some of the key players operating in the online clothing rental market are Rent the Runway, Rotaro, GlamCorner Pty Ltd., Gwynnie Bee Company, Mine for Nine LLC, Dress Hire AU, ThreadTread, Nuuly, Rent The Front Row LLC, Dress & Go Company, Chic by Choice Company, Style Lend Company, Rent It Bae Company, Mr. & Ms. Collection, The Secret Wardrope, Banana Republic LLC, Le Tote Company, and Lending Luxury, among others.

  • In September 2020, to meet the changing preference/needs of today’s shoppers Rent the Runway implements new clothing subscription model plans which include dry cleaning and rental coverage, free shipping and returns, and members-only discounts. Further, the company is also using sustainable strategies to improve the environment by using recyclable garment bags.
  • In 2019, the Gap Inc. owned company Banana Republic LLC had partnered with CaaStle and launched ‘style passport’ an online rental subscription for women. This would help the company to connect with millennials and Gen Zs who would to experience fashion in a sustainable manner.

Get Valuable Insights into Online Clothing Rental Market

Future Market Insights, in its new offering, provides an unbiased analysis of the global online clothing rental market, presenting historical demand data (2016-2020) and forecast statistics for the period from 2021-2031. The study divulges compelling insights on the online clothing rental market based on the product type (knitwear, trousers & jeans, jumpsuits, suits & blazers, coats & jackets, skirts & shorts, and ethnic wear), business model (standalone model, and subscription model), end-user (business-to-business {B2B}, business-to-consumer {B2C}, and consumer-to-consumer {C2C}), and consumer orientation (men, women, and kids) across seven major regions.


According to Future Market Insights’ recent market report titled “Online Clothing Rental Market: Global Industry Analysis 2016-2020 and Opportunity Assessment 2021-2031”, the availability of large variety of brands related to apparel for both men and women at a discounted rate is strengthening the trend of online shopping. Asia-Pacific markets are propelling the growth of e-Commerce. In East Asia, China accounts for the highest number of Internet users, followed by India, United States, and Indonesia which is expected to create a major potential for mobile and online shopping in the country.

Further, various convenience stores in Japan offer multimedia kiosks for customers and frequently act as collection points for e-Commerce orders. Apart from this, the growth of the online shopping trend in the country is significantly driven by women shoppers owing to them becoming increasingly independent in handling their finances. This is a major factor expected to fuel the growth of the global online clothing rental market in the future.

The global online clothing rental market in 2021 was valued at ~US$ 1,861.2 Mn and is projected to grow at a CAGR of ~ 11.0% during the forecast period.

Online Clothing Rental Market by Category

Product Type

  • Knitwear
  • Trousers & Jeans
  • Jumpsuits
  • Suits & Blazers
  • Coats & Jackets
  • Skirt & Shorts
  • Ethnic Wear

Business Model

  • Standalone Model
  • Subscription Model


  • Business-to-Business (B2B)
  • Business-to-Consumer (B2C)
  • Consumer-to-Consumer (C2C)

Consumer Orientation

  • Men
  • Women
  • Kids


  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Middle East and Africa (MEA)
  • Oceania

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