According to a new study by Future Market Insights (FMI), sales of prebiotic ingredients are expected to record ~US$ 5.5 Bn in 2019, and the rise in the demand will mainly be attributed to its impact in improving the immune system. Furthermore, growing awareness about the benefits of prebiotic ingredients in maintaining a healthy digestive system and supporting healthy metabolism will continue to drive growth of the prebiotic ingredients market, opines FMI.
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Manufacturers Emphasize on Building Consumer Trust through Transparency in Production
New techniques have supplied customers with access to smart labels that allow them to monitor the product’s journey. Consumers are now requesting food businesses to improve transparency of their products, moving beyond their profile, ingredients and dietary concentration. Consumers are demanding to know product origins-from how and where the components are derived when the end product was manufactured.
Trust and transparency have become significant difficulties in the food and beverage sector, as there are no rigid laws and rules on clear branding established by authorities. Companies began to use clear branding as a glittering generality for advertising and marketing reasons and used it to market their products as completely pure products. Cleaner procedures are crucial for companies to sell transparency in their food products without marginalizing market demand.
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Favorable Government Policies Support the Benefits of Prebiotic Foods
Support from health organizations and governments is one of the key reasons for the growth of the prebiotic ingredients market. The major concern of consumers is the safety and health-benefitting properties of food products they purchase. Certifications and government approvals for food products become a primary concern for consumers, and this is becoming necessary for manufacturers in the food and beverage industry to use appropriate ingredients to gain trust of the consumers.
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