Wrinkle Release Spray Market to Gain a Stronghold by 2021-2030

Wrinkle release spray sales around the world will rise at a CAGR of over 5.0% through 2030. According to Future Market Insights (FMI), despite a period of muted growth in 2020, wrinkle release spray sales will improve especially as consumers look for options to ease their daily chores. The FMI study tracks wrinkle release spray sales in 20+ countries, offering a lucid analysis on how growth will unfold.

The study reveals that because of slowdown due to COVID-19 outbreak, the growth of the wrinkle release spray market also is impacted. Several types of retail products are nowadays available to make consumers’ lifestyle more convenient. Within the wide range of retail products, wrinkle release sprays have showcased their presence in the market and have become a regularly bought product. Wrinkle release sprays are chemicals formulated to remove wrinkles for the fabrics and packed in the spray able bottle.

projected bps change in market share for key segments in global wrinkle release spray market
Wrinkle Release Spray Market

During the last five years wrinkle release sprays have been moved from speciality product to a general product category in hypermarkets and supermarkets. However, they not yet to become widely sold among consumers due to lack of awareness. Nonetheless, these products are gaining traction among professional fabric care service providers. FMI has projected hypermarkets and supermarkets to account for nearly 20% of wrinkle release sprays sold in 2021.

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Key Takeaways from the Wrinkle Release Spray Market Study

  • FMI has forecast the global wrinkle release spray market to reach US$ 1.08 Bn by 2030
  • Exhibiting consistently high demand, the U.S. will emerge as a key market, accounting for over 88% of wrinkle release sprays market in North America
  • The U.K. will exhibit consistent demand, registering 3% Y-o-Y growth in 2021
  • Germany and France will emerge as other key markets for wrinkle release sprays in Europe
  • In East Asia, the demand from China and South Korea is expected to remain considerably high

“Fabric care product manufacturers and upcoming startups are focusing on designing attractive brand campaigns. Also, some of the leading market players are considering expansion of the online presence to broaden their reach worldwide,” says an FMI analyst.

Who is winning?

Some of the key players operating in the wrinkle release spray market are P&G, Kao Corporation, Grove Collaborative, Faultless, Unilever, MiiSTS, Downy, Dryel, Bon Ami, Spray & Forget, The Laundress, Magic, Soak Wash, Fox Valley Traders, Quidsi, Grandma’s Secret, Ecokindness, Bayes Cleaners, Follure Clothing, and Woolite.

The players are aggressively investing in campaigns to attract the consumers. They also are focusing on product development with an aim to gain a competitive advantage. Some of them are entering into strategic collaborations to expand their footprint and portfolio.

Get Valuable Insights into Wrinkle Release Spray Market

Future Market Insights, in its new offering, provides an unbiased analysis of the global wrinkle release spray market, presenting historical demand data (2015-2019) and forecast statistics for the period from 2020-2030. The study divulges compelling insights on the wrinkle release spray market based on the product type (scented wrinkle spray and unscented wrinkle spray), nature (natural and conventional), price range {Mass (US$0 – US$ 200), Premium (US$ 200 and Above)}, sales channel (wholesalers/distributors, hypermarkets/supermarkets, multi-brand stores, exclusive stores/ franchise outlets, departmental stores, independent small stores, online retailers, others) across seven major regions.


According to Future Market Insights’ recent market report titled “Wrinkle Release Spray Market: Global Industry Analysis 2015-2019 and Opportunity Assessment 2020-2030”, is expected to show favourable growth and opportunity trends. The innovation in effective and scented wrinkle release spray expected to reflect stable growth opportunities in the coming years. Besides this, the increasing consumers spending in fabric products and dynamic trends of fashion industry has played a significant role in reshaping the market trend. However, the level of competition and risks are likely to remain high across all market categories.

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Wrinkle Release Spray Market by Category

Product Type

  • Scented Wrinkle Spray
  • Unscented Wrinkle Spray


  • Natural
  • Conventional

Price Range

  • Mass (US$0 – US$ 200)
  • Premium (US$ 200 and Above)

Sales Channel

  • Wholesalers/Distributors
  • Hypermarkets/Supermarkets
  • Multi-Brand Stores
  • Exclusive Stores/ Franchise Outlets
  • Departmental Stores
  • Independent Small Stores
  • Online Retailers
  • Others


  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Middle East and Africa (MEA)
  • Oceania

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