Government initiatives undertaken to spread awareness about women health and menstrual hygiene, besides brand consolidation strategies by leading producers and the adoption of modern lifestyles by women will push feminine hygiene products sales in the coming years.
According to the recent Future Market Insights (FMI) report, the global feminine hygiene products market value is estimated to surpass US$ 27.6 Bn in 2021, with a CAGR of 7.0% during the forecast period (2021-2031).
Around 49% of the global population is female and nearly 65% of them are aged between 15 and 65 years, thereby indicating a significant opportunity for manufacturers of feminine hygiene products.
Government organizations are focusing on women’s health and hygiene with the help of launch of various awareness programs and funding activities. These programs include detailed education about menstruation, puberty, and the advantages and health benefits of using hygiene products.
They are also providing sanitation kits to girls studying in government schools and colleges in rural areas, particularly in developing economies around the globe. For instance, in 2017, the Department of Education in KwaZulu-Natal (KZN) of South Africa set aside Rs 50 million to fund the distribution of sanitary towels and napkins to various schools in the region.
Additionally, rising female populations in countries such as India, Ghana, and Nigeria will create lucrative opportunities. Concerns regarding disposal, have resulted in the introduction of reusable menstrual cups. These cups are made from medical grade silicon or latex and cost between US$ 20 and US$ 50 per pack and can last for nearly five years. Such innovations will give tailwinds to growth registered in the market.
The impact of the ongoing COVID-19 pandemic on production of feminine products has been negligible despite short term disruptions of transportation and logistics.
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Key Takeaways from Feminine Hygiene Products Market Study
- Sanitary napkins are the largest and fastest growing segment accounting for nearly half of the market by 2031, with a CAGR of over 8%.
- Supermarket are projected to account for over 22% of the global market by 2031. This is attributed to robust supply channels for consumer health products.
- East Asia is the largest revenue-generating region for feminine hygiene products, with the China accounting for nearly 81% of the regional market in 2021.
- Germany holds the lead in Europe, and is expected to accounting for over 18% of the market in 2031.
- South Asia is the second most lucrative market after East Asia with India accounting for over 75% of the value share in 2031.
“The acceptance of new feminine products among the female population and government support to start-ups will create growth opportunities for manufacturers through the assessment period. Investments in online sales channels will remain key focus for companies in the coming decade,” says the FMI analyst.
Who is Winning?
Some of the leading manufacturers of the feminine hygiene products market are focusing on mergers and acquisitions for global expansion. Thus, enhancing their market presence. For example,
- In Jan 2020, the Procter and Gamble focused on digital marketing with advertising associations in countries around the world – like the World Federation of Advertisers, the Association of National Advertisers in the U.S., and the Incorporated Society of British Advertisers in Europe.
- In October 2020, Kimberly-Clark completed the acquisition of Softex Indonesia. This acquisition accelerated the company’s growth in key personal care categories across Southeast Asia.
The key market players covered by FMI include Procter and Gamble, Johnson and Johnson, the Kimberly-Clark Corporation, Svenska Cellulosa Aktiebolaget SCA, Sanofi S.A, Lil-lets UK Limited, Ontex, Unicharm Corporation, Diva International Inc., and Edgewell Personal Care.
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Future Market Insights brings the comprehensive research report on forecasted revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2016 to 2031. The global feminine hygiene product market is segmented in detail to cover every aspect of the market and present a complete market intelligence approach to the reader. The study provides compelling insights on feminine hygiene products segment based on Product type (Sanitary Napkins, Tampons, Menstrual Cup, Panty liners, feminine hygiene wash), Distribution Channel (Hypermarket, Supermarket, Convenience Stores, Department Stores, Retail Pharmacies, Online Purchase) across seven major regions.
Key Questions Answered in Report
- How much is the feminine hygiene products market worth?
The feminine hygiene products market will reach a worth US$ 27,605.8 Mn in the year 2021 and is expected to reach US$ 54,189.6 Mn by 2031 driven by favorable government initiatives taken towards creating awareness programs about importance of menstrual hygiene.
- Which are top-selling feminine hygiene products?
Sanitary napkins will register high demand on a global scale during the forecast period at CAGR of 8.1%.
- What was the last 5 year market CAGR in the feminine hygiene products market?
Historically, the market has grown at a CAGR of 5.8% between 2016 and 2020.
- What are the key trend influencing the feminine hygiene products market?
Research for innovative products, adoption of this novel offerings, and adoption of modern lifestyles by women key trends prevailing in the market.
- What is driving demand for feminine hygiene products?
Increasing adoption of sanitary napkins in developed and developing countries owing to low production cost supports growth prospects. Selling costs of sanitary napkins is made affordable to all women of all demographics. These factors drive the market during the forecast years.
- What is the share of the top 5 playersin the feminine hygiene products market?
The cumulative market share of the top 5 players including Procter & Gamble, Johnson & Johnson, Svenska Cellulosa Aktiebolaget SCA, Kimberly Clark Corporation, and Unicharm Corporation constitutes around 62.1% of the overall market.
- Which are the top 5 countries driving demand in the feminine hygiene products market?
India, China, U.S., Brazil, and Germany are the top 5 countries driving the demand for feminine hygiene products.
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Future Market Insights (FMI) is a leading provider of market intelligence and consulting services, serving clients in over 150 countries. FMI is headquartered in Dubai, the global financial capital, and has delivery centers in the U.S. and India. FMI’s latest market research reports and industry analysis help businesses navigate challenges and make critical decisions with confidence and clarity amidst breakneck competition. Our customized and syndicated market research reports deliver actionable insights that drive sustainable growth. A team of expert-led analysts at FMI continuously tracks emerging trends and events in a broad range of industries to ensure that our clients prepare for the evolving needs of their consumers.
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