Fruit powder is extensively used in coffee drinks & protein shakes, and tomato paste in a pasta sauce, juice and plant-based beverages. Backed by the rising demand for organic ingredients, leading food brands are adopting fruit powder as a natural functional ingredient to replace the chemicals in smoothies, yogurts and other food products.
Increasing trend of vegan diet has improved the demand for fruit powder. As per Future Market Insights, the market is projected to witness robust growth, registering 7.4% CAGR during the forecast period (2021-2031).
Recently, fruit powder has gained immense popularity among the consumers because it is considered a rich source of nutrients such as vitamins, ascorbic acid, carotenoids, dietary fibre, and minerals which are essential for a healthy body.
These nutrients helps to prevent various chronic diseases such as cancer, diabetes, obesity, heart disease, arthritis, respiratory disease, stroke and immune deficiency.
Focus on in healthy lifestyle has improved the consumption of organic and plant-based food products. While the demand for processed food which are ready-to-eat is on the rise, there also is increasing focus on the ingredient list to ascertain the presence of clean ingredients that complement a healthy lifestyle.
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Increasing health awareness among the consumers have increased the demand for fruit powder globally. Fruit powder benefits both the manufacturers and the consumers because of its extended shelf life. It provides convenience not only for storage but also for transportation of food items. Import and export of fruit powder is feasible owing to its efficient packaging and extended shelf life.
- The U.S. is expected to emerge as the largest market for fruit powder, exhibiting 5.6% CAGR between 2021 and 2031.
- The demand for fruit powder is expected to increase at 4.1% CAGR in the U.K.
- China and South Korea are expected to account for lion’s share of fruit powder sales in East Asia.
- Strawberry fruit powder is expected to emerge as preferred category in terms of product type.
- Based on nature, the demand for organic fruit powder will increase at 5.6% CAGR.
“Competition is expected to get fiercer in the market. In order to strengthen their footprint market players are expected to focus on product launches. Besides this, they are likely to enter into partnership agreements with local distributors to make deeper inroads in emerging countries,” said lead analyst at FMI.
Key Industry Players Are Launching New Fruit Powder Products in the market
Emerging countries such as Indonesia, South Africa and Peru present exceptional opportunity for growth of the market.
Companies such as European Freeze Dry Ltd. and Van Drunen Farms have revamped their strategies in developing countries and are offering greater access to their products through relaxed patent protection and expanded partnerships with manufacturers.
Fruit powder has numerous applications in the food & beverages industry such as functional beverages, confectionery, nutritional bars, bakery, dairy replacers and emulsion-type sausages, due to their nutritional and functional characteristics.
Recently, the fruit powder market has witnessed various product launches by key producers to increase their market share globally. Companies are introducing different ingredients dependent on fruit powder and different flavour for use in different segments.
For Instance- In 2020, Chaucer Foods Ltd. launched freeze dried fruit powders, to meet the rising demand for natural and healthy ingredients.
Mercer Foods, in year 2020 launched a range of freeze dried fruit powders that includes, apple powder, raspberry powder, peach powder and black currant powder.
Who is Winning?
Few of the players operating in the fruit powder market are, Kanegrade Ltd., European Freeze Dry Ltd., Drytech Process (I) Pvt. Ltd, The Green Labs LLC., Nutradry Pty Ltd, Paradise Fruits Solutions Gmbh & Co.KG, Vinayak Ingredients Private Ltd, Watershed Foods LLC., Artemis International, DMH Ingredients Inc., AS Harrison & Co Pty Ltd., RFI Ingredients. and other players.
Key players of Fruit powder are focusing on partnerships to gain larger market share and to capture new geographical areas to get access to new markets.
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Get Valuable Insights into Fruit Powder Market
Future Market Insights, in its new report, presents an unbiased analysis of the fruit powder, covering historical demand data and forecast figures for the period between 2021 and 2031. The study divulges compelling insights into the growth witnessed in the market. Based on the product type (strawberry, blackberry, black currant, raspberry, blueberry, peach, apple, pear, apricot and plum), by nature (organic and conventional), by end use (food processing, beverage processing, dietary supplements, pharmaceuticals and cosmetics and personal care), by technology (freeze dried, spray dried, vacuum dried and drum dried) and by region (North America, Latin America, Europe, Ukraine, East Asia, South Asia, Oceania and Middle East & Africa).
Future Market Insights (FMI) is a leading provider of market intelligence and consulting services, serving clients in over 150 countries. FMI is headquartered in Dubai, the global financial capital, and has delivery centers in the U.S. and India. FMI’s latest market research reports and industry analysis help businesses navigate challenges and make critical decisions with confidence and clarity amidst breakneck competition. Our customized and syndicated market research reports deliver actionable insights that drive sustainable growth. A team of expert-led analysts at FMI continuously tracks emerging trends and events in a broad range of industries to ensure that our clients prepare for the evolving needs of their consumers.
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