Hand Sanitizer Market Forecast with Potential Impact, Despite COVID-19 Pandemic, Finds FMI 2020 – 2030

Hand sanitizer sales have skyrocketed around the globe to unprecedented highs, and demand is likely to sustain even after a COVID-19 vaccine is available, according to a study by Future Market Insights.

According to the latest study, global hand sanitizer sales are likely to grow at over 7% CAGR through 2030. This is a revised forecast, adjusted for the massive spike hand sanitizers have witnessed since the onset of COVID-19.

For the next one year, hand sanitizer demand will outstrip supply; however, there is a high likelihood that hand sanitizers will be as ubiquitous as toothpaste or say facewash – even after a vaccine is available,” says FMI’s report.

Key Takeaways from FMI’s Hand Sanitizer Market Study

  • Hand sanitizer market poised to reach USD 2.8 billion by 2030
  • US and EU5 will witness high sales of branded hand sanitizers; APAC and Latin America witnessing foray of local players
  • Instant hand sanitizers are being sought-after due to on-the-go use
  • Portable hand sanitizer demand growing in many countries
  • Alcohol companies are diverting their production capacities to meet growing hand sanitizer demand

Although hand sanitizer market players are in the midst of heightened demand, the foray of unregulated players has led to widespread fragmentation. US FDA’s announcement to declare nine hand sanitizer brands as ‘toxic’ is indicative of the widespread chaos in the marketplace.

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The hand sanitizer industry has witnessed a foray of thousands of player in a short span of 3-4 months. Many of the products available in low-income countries are catering to local demand. However, many products are of dubious quality and use ingredients banned or termed ‘dangerous’ in many countries,” says FMI.

Hand Sanitizer Market: Region-wise Analysis

  • US hand sanitizer market is currently witnessing supply-demand challenges, but over long run, foray of new companies will address this
  • EU5 a more lucrative market as per 100 ml price significantly higher than Eastern Europe
  • Demand in China and India met by foray of new players; consumers buying these as a compulsion and not a choice
  • Middle East market looking at the import route, but domestic production also likely to go up

Hand Sanitizer Market: Competitive Landscape

The hand sanitizer marketplace was moderately fragmented before COVID-19 pandemic; however, since March 2020, an unprecedented demand has led to the foray of new players.

The number of players currently operating in the market is directly related to the relative strength of regulatory body. In the US, CanadaAustraliaNew Zealand, and Western Europe, the foray of local players is limited.

In APAC, Latin America, and parts of Africa, many new hand sanitizer companies have sprung up. Although these companies are helping meet demand in the absence of supply from known brands, ingredient quality remains a concern.

Browse Preview Analysishttps://www.futuremarketinsights.com/reports/hand-sanitizer-market

Hand Sanitizer Market Taxonomy


  • Foaming Hand Sanitizers
  • Foaming Instant Hand Sanitizer
  • Instant Hand Sanitizer Gel
  • Spray Hand Sanitizer


  • Alcohol Based
  • Up to 60% content
  • Above 60% content
  • Non-Alcohol Based

Active Ingredient

  • Ethanol or Ethyl Alcohol
  • Benzalkonium Chloride
  • Isopropyl

Packaging Type

  • Flip-flop bottles
  • Pump Bottles
  • Dispensing Packets
  • Jars/Cans


  • Hospitals & Healthcare
  • Offices/Commercial
  • Foodservice
  • Food Processing
  • Schools & Universities
  • Manufacturing & Industrial
  • Hospitality
  • Grocery, Convenience Store & Retail

Pack Size

  • Below 100 ml
  • 101ml-300 ml
  • 301 ml- 500 ml
  • 501 m l & above

Sales Channel

  • Direct
  • Indirect

Region and Country

North America

  • U.S.
  • Canada

Latin America

  • Mexico
  • Brazil
  • Peru
  • Argentina
  • Rest of Latin America


  • EU-4
  • UK
  • Nordic
  • Russia
  • Rest of Europe

Asia (excluding Japan)

  • China
  • India
  • ASEAN Countries
  • South Korea

Middle East & Africa

  • GCC Countries
  • Turkey
  • South Africa
  • Northern Africa
  • Rest of MEA


  • Australia
  • New Zealand


Get Valuable Insights into Hand Sanitizer Market

Future Market Insights, in its new offering, provides an unbiased analysis of the global hand sanitizer market, presenting historical demand data (2015-2019) and forecast statistics for the period from 2020-2030.

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