The global nutraceutical flexible packaging market is projected to reach a market size of US$ 4.1 billion in 2023 and to reach US$ 8 billion by showing a CAGR of 6.9% from 2023 to 2033. In the historical period from 2018 to 2022, the market for flexible packaging for nutraceuticals had a development of 5.1% CAGR.
The market for the product is accelerating because to the rising demand for other categories of nutraceutical goods including protein bars and energy drinks. For instance, 77.1% of customers use nutritional supplements, according to the CRN Consumer Survey, 2019.
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Nutraceutical flexible packaging allows protection from moisture, oxidation, bacteria, microbes, and other threats to protect the product and maintain the product integrity. Flexible packaging gives multiple benefits over rigid packaging in saving space, lightweight, and consumes fewer energy savings in the transportation process.
Also, the nutraceutical flexible packaging controls chemical reactions, unpleasant odour, and harmful bacterial effects. Flexible nutraceutical packaging provides visibility to the product coupled with the easy handling of the product during transportation.
Bags and Pouches are highly preferred for storing protein powders and other granules. Advanced packaging technology in flexible nutraceutical packaging like vacuum skin packaging (VSP) and modified atmosphere packaging (MAP) formats is forecasted to grow the market shortly.
Business Growth Opportunities:
- Personalized Packaging Solutions: Offering customizable packaging options that cater to specific customer needs and preferences can drive growth. Tailoring packaging solutions to fit various product sizes, shapes, and branding requirements can attract a wider range of clients.
- Sustainable Packaging Innovations: Developing eco-friendly packaging solutions using recyclable or biodegradable materials can appeal to environmentally conscious consumers. Investing in research and development for sustainable packaging options can position a company as a leader in green initiatives.
- Value-Added Services: Providing additional services such as package design consultation, supply chain optimization, and logistics support can add value to clients and enhance customer loyalty. Offering comprehensive solutions beyond packaging can create new revenue streams and foster long-term partnerships.
- Expansion into Emerging Markets: Identifying and tapping into emerging markets with growing demand for nutraceutical products presents significant growth opportunities. Exploring international markets and adapting packaging strategies to meet diverse cultural and regulatory requirements can open up new avenues for business expansion.
- Digital Integration and Smart Packaging: Embracing digital technologies like QR codes, NFC tags, and augmented reality for interactive packaging experiences can differentiate a company’s offerings in the market. Integrating smart packaging features that provide product information, dosage reminders, and authenticity verification can enhance consumer engagement and brand loyalty.
Upcoming Trends in Nutraceutical Flexible Packaging Industry:
- Single-Dose Packaging: The rise of on-the-go consumption trends is driving demand for single-dose packaging formats in the nutraceutical industry. Flexible packaging solutions that offer convenient, portable, and portion-controlled options are expected to gain traction among consumers seeking convenience and lifestyle compatibility.
- Barrier Packaging for Freshness: Consumers increasingly prioritize product freshness and shelf life when purchasing nutraceuticals. Innovative barrier packaging technologies that preserve product integrity, extend shelf life, and protect against external factors such as moisture, light, and oxygen will become more prevalent in the market.
- Child-Resistant Packaging: With heightened safety concerns surrounding accidental ingestion of nutraceutical products, there is a growing emphasis on child-resistant packaging solutions. Flexible packaging designs incorporating child-resistant features while maintaining ease of use for adults are anticipated to become more widespread to meet regulatory requirements and consumer expectations.
- Interactive Packaging for Consumer Engagement: Brands are leveraging interactive packaging technologies to enhance consumer engagement and provide value-added experiences. Nutraceutical packaging equipped with QR codes, augmented reality features, and interactive content can educate consumers about product benefits, usage instructions, and related health information, fostering brand loyalty and trust.
- Customized Printing and Branding: Personalized packaging designs tailored to specific product formulations, target demographics, and branding preferences are gaining prominence in the nutraceutical industry. Advanced printing techniques, including digital printing and variable data printing, enable manufacturers to create visually appealing and informative packaging that resonates with consumers and strengthens brand identity.
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Competitive Landscape
- Amcor Ltd.
- Mondi Group Plc.
- Sonoco Products Company
- Constantia Flexibles Group GmbH
- Comar LLC
- Gerresheimer AG
- MJS PACKAGING
- Glenroy, Inc.
- NuEra Nutraceuticals Inc.
- Hughes Enterprises
- PolyOne Corporation
- Wasdell Packaging Group
- Others
How Increasing Consumer Shift towards Health and Wellbeing Amplifying Sales?
The increasing consumer demand and consumer focus on health and wellbeing are uplifting the demand for dietary supplements and functional foods are pacing up the market for nutraceutical flexible packaging. Also, the proven benefits of nutraceuticals in increasing critical health issues such as diabetes, cardiovascular diseases, hypertension, osteoarthritis, etc. are growing the market for nutraceutical flexible packaging.
Also, the young generation who is extensively dependent on the gyms and fitness clubs for body fitness rely on the use of nutraceutical products to maintain the strength of the body which in turn have the scope to increase the market for nutraceutical flexible packaging.
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Key Segmentation:
Based on Material Type:
- Plastic
- Glass
- Metal
- Paper
Based on Product Type:
- Bottles
- Cans and Jars
- Bags and Pouches
- Cartons
- Stick packs
- Blister packs
Based on Application:
- Functional food
- Functional beverages
- Minerals & vitamin capsules
- Protein powders
- Herbs
- Others
Based on the Region:
- North America
- Latin America
- Europe
- South Asia
- East Asia
- Oceania
- Middle East & Africa
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