The global market for cat and dog food toppers is estimated to be valued at US$ 8,086.0 million in 2022, with projections indicating it will reach US$ 18,611.7 million by 2032, representing a Compound Annual Growth Rate (CAGR) of 8.7% from 2022 to 2032. The cat and dog food toppers market is expected to account for approximately 12% to 17% of the global dog food market.
Pet owners are not hesitating to invest capital on the luxury of their cats and dogs, one reason why cat and dog expenses are trending upward. The impact has greatly driven the growth of cat and dog food market and will still remain the case in the near future. Pricing of commercial pet foods is getting finer hence the owners are demanding personalized cat and dog food to attend to health problems of their pets.
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Customized pet food solutions and technological advancements substantially alter pet care market trends. The global market for cat and dog food toppers is anticipated to rise due to the popularity of personalization trends, which are primarily driven by pet parents’ growing health concerns. Leading companies provide the ability to tailor the characteristics of their cat & dog food topper products to the individual health concerns of end customers.
Leading companies focus on product innovation by customizing the characteristics based on the health, breed, and other elements of cats and dogs. Customized functional pet food toppers will be in high demand since they address significant health issues such as weight loss, joint difficulties, and digestion. The tailored food topper based on the animal age, weight, height, and breed is expected to drive the cat & dog food topper market in the upcoming years.
- Growth Drivers:
- Pet Humanization Trends: Increasingly, pets are considered part of the family, leading to a rise in demand for premium pet food products, including toppers, as owners seek to provide the best nutrition for their animals.
- Health and Wellness Concerns: With a growing awareness of pet health and wellness, owners are inclined to purchase nutritional supplements and enhancements like food toppers to ensure their pets receive balanced diets and additional nutrients.
- Convenience and Customization: Food toppers offer convenience to pet owners by allowing them to easily enhance their pets’ meals with flavors, textures, and nutrients tailored to their pets’ preferences and dietary needs.
- Product Innovation: Continuous innovation in pet food toppers, including new flavors, formulations, and packaging designs, attracts consumers seeking novel and appealing options for their pets.
- E-commerce Expansion: The proliferation of online shopping platforms facilitates easier access to a wide range of pet food topper products, contributing to market growth by reaching a broader audience and offering convenient purchasing options.
- Industry Restraints:
- Price Sensitivity: Despite the demand for premium pet products, some consumers may be price-sensitive, limiting the market potential for higher-priced food topper options.
- Regulatory Challenges: Compliance with stringent regulations and standards in the pet food industry can pose challenges for manufacturers in terms of formulation, labeling, and marketing of food toppers.
- Competition from Homemade Alternatives: Some pet owners may opt to create homemade food toppers or supplements, posing a competitive challenge to commercially produced products.
- Supply Chain Disruptions: Disruptions in the supply chain, whether due to natural disasters, transportation issues, or other factors, can impact the availability and distribution of pet food toppers, leading to potential market instability.
- Consumer Skepticism: Concerns regarding the safety, quality, and efficacy of certain pet food topper ingredients or formulations may lead to consumer skepticism and reluctance to purchase, affecting market growth.
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Key Takeaways from the Cat & Dog Food Toppers Market Study
- In terms of sales, hypermarkets and supermarkets have a significant market share and are expected to increase at a rapid rate throughout the projection period.
- Sales in internet retails segment are expected to grow rapidly, resulting in robust growth in the cat & dog food toppers industry.
- Organic dog food toppers are expected to drive the growth of the cat & dog food topper market.
- By product, dry topper is expected to dominate the global cat & dog food topper market.
- Based on packaging type, the pouches segment is expected to witness impressive growth over the coming decade.
- By life stage, the adult segment will gain traction in the global cat & dog food topper market
“Food topper producers are launching organic and natural food toppers to expand their product line and meet the needs of pet owners. Some of the key companies are working on product innovation in order to increase product shelf life and product customization.” Says an FMI analyst.
Who is winning?
Leading manufacturers of cat & dog food toppers are focused on aggressive promotional strategies, advertisements, and new product launches that have driven sales growth of cat & dog food toppers market globally.
Major players present in the cat & dog food toppers market
- Stella & Chewy’s
- The Honest Kitchen
- Blue Buffalo Co., Ltd.
- Nature’s Variety
- Merrick Pet Care, Inc.
- Castor & Pollux Natural Petworks
- Mars Incorporated
- Only Natural Pet
- Petco Animal Supplies, Inc. (WholeHearted)
- Applaws Natural Cat and Dog and Cat Food
- Tiki Pets
- Other (on request)
Get More Valuable Insights
Future Market Insights, in its new offering, provides an unbiased analysis of the global cat & dog food toppers market, presenting historical demand data (2017-2021) and forecast statistics for the period from 2022-2032.
The study divulges compelling insights on the cat & dog food toppers market based on product type (dry topper and wet topper), packaging type (pouches, bags, can, and bottle & jars), packaging size (0-10, 10-20, and above 20), life stage (kitten & adult), sales channel (hypermarkets/supermarkets, convince stores, pet specialty stores, independent grocery retailers, drugstores, online retailers, and others) across seven major regions.
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Global Cat & Dog Food Toppers Market by Category
By Product Type:
- Dry Topper
- Wet Topper
By Packaging Type:
- Pouches
- Bags
- Can
- Bottles & Jars
By Packaging Size (in Ounces):
- 0-10
- 10-20
- above 20
- By Life Stage:
- Puppy/Kitten
- Adult
By Sales Channel:
- Hypermarkets/Supermarkets
- Stores
- Pet Specialty Stores
- Independent Grocery Retailers
- Drugstores
- Online Retailers
- Others
By Region:
- North America
- Latin America
- Europe
- East Asia
- South Asia
- Oceania
- MEA
Author
Sneha Varghese (Senior Consultant, Consumer Products & Goods) has 6+ years of experience in the market research and consulting industry. She has worked on 200+ research assignments pertaining to Consumer Retail Goods.
Her work is primarily focused on facilitating strategic decisions, planning and managing cross-functional business operations, technology projects, and driving successful implementations. She has helped create insightful, relevant analysis of Food & Beverage market reports and studies that include consumer market, retail, and manufacturer research perspective. She has also been involved in several bulletins in food magazines and journals.
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer, Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of ~400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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