In the beauty industry, the quest for a youthful appearance never goes out of style. That’s why the anti-aging serum market, projected to reach a staggering US$ 150.7 million by 2033, presents a golden opportunity for savvy decision-makers. Here’s why you should tap into this ageless market:
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A Booming Anti-Aging Wave: The anti-aging market is experiencing phenomenal growth, fueled by a combination of factors. Consumers are increasingly seeking effective interventions and products to combat the aging process. Be a part of this revolution and offer solutions that stay ahead of the curve.
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Dermatology’s Rising Star: Dermatology visits for preventative and anti-aging skincare are on the rise globally. Partner with dermatologists to develop serums with clinically proven ingredients and establish your brand as a trusted authority in anti-aging solutions.
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Science-Backed Beauty: Consumers demand results. Invest in scientific research and clinical studies to demonstrate the effectiveness and safety of your serums. Back your claims with data and build consumer confidence.
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Beyond Wrinkles – A Holistic Approach: The market is evolving beyond just wrinkle reduction. Modern consumers seek serums that address a wider range of concerns, from dryness and firmness to uneven skin tone and dark circles. Offer comprehensive solutions that cater to diverse needs.
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Beauty for All Ages: Inclusivity is key. Develop age-inclusive serums that cater to a broader demographic. By embracing all stages of beauty, you expand your market reach and build brand loyalty.
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Building Trust Through Proof: Efficacy is paramount. Ensure your serums deliver on their promises. Invest in testing and showcase the positive effects your products have on skin. This builds trust with consumers and encourages repeat business.
The anti-aging serum market isn’t just about selling a product – it’s about empowering consumers to feel confident and beautiful in their own skin. By prioritizing science-backed formulas, inclusivity, and a holistic approach to skincare, you can unlock a golden opportunity in this ever-growing and lucrative market.
Innovations in Packaging will Emerge as a New Trend; Ampoule Packaging to Gain Popularity
While a majority of beauty serums among many other skin care and cosmetics products are witnessing a packaging transformation, the anti-aging serums market is also expected to witness a similar trend in the coming years.
With the innovation in packaging, manufacturers and skin care product providers are aiming to retain the features of the product, while aiming to capture end users’ attention. A mounting number of market leaders are focusing on capitalizing on innovation in packaging technologies to gain momentum in the anti-aging serums market.
In recent years, the adoption of ampoule packaging among anti-aging serum manufacturers has grown immensely, emerging as a popular packaging innovation. Skin care brands are introducing single-dose anti-aging serums with ampoule packaging, and introducing their products as a part of skin care regimen kits.
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Manufacturers are capitalizing on the hygienic benefits of ampoule packaging and catering to the end users’ concerns about the product quality. In the coming years, ampoule packaging is expected to gain immense popularity, and this type of packaging is known for preserving the effectiveness of ingredients in treating anti-aging skin care problems.
Consequently, innovating around the packaging of anti-aging serums will emerge as an effective trend in the global market.
Anti-aging Serums Market: Region-wise Analysis
Based on the geographical factors, the anti-aging serums market is broadly segmented into seven regions – North America, Latin America, Europe, East Asia, South Asia, Oceania, and Middle East & Africa.
New growth opportunities will thrive in the developed regions – especially in North America, and this will bolster growth of the anti-aging serums markets in these geographical areas.
Growing demand among end users – who are excessively careful about their exterior appearance and skin care routines – is among the primary growth drivers for the anti-aging serums market in North America.
Furthermore, increasing strongholds of market leaders in the United States will further strengthen the growth prospects of the North American market for anti-aging serums in the coming years.
In the region, leading players are bolstering their research & development activities to launch innovative products and maintain a competitive edge in the North American anti-aging serums market.Highly developed infrastructure for research will further amplify opportunities for growth in the region, in the coming years.
On the other hand, incremental growth of the skincare, personal care, and cosmetics industries in Asia Pacific is expected to create a favourable growth environment for market players in the coming future.
Manufacturers are entering emerging Asian economies to cater to the increasing end users demand in the region, and consolidate a stronger position in the developing markets for anti-aging serums in the Asia Pacific region.
Anti-aging Serums Market: Competitive Landscape
Some of the leading stakeholders in the global anti-aging serums market include
- L’Oreal
- P&G
- Avon
- Shiseido
- Estee Lauder
- Clarins
- Helena Rubinstein
- Ole Henriksen
- Jan Marini Skin Research
- Unilever, Shiseido
- Solta Medical
- Inc.
- La Prairie
- Beiersdorf
- Sephora (LVMH)
- iS CLINICAL
- PCA Skin.
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In June 2020, Vichy Laboratories – a subsidiary of L’Oréal that produces skin care products utilize a range of textures and ingredients to achieve visible results for multiple skin concerns and skin types – announced that it has launched its new anti-aging serum – LiftActiv Peptide-C Anti Aging Ampoule Serum.
The company further declared that the serum includes 10% vitamin C, Vichy Mineralizing Water, Natural Origin Hyaluronic Acid, and Phyto Peptides, which can effectively reignite radiance and reduce wrinkles.
The company also mentioned that the glass ampoule consists of a highly concentrated mixture of advanced and effective anti-aging ingredients while it breaks easily.
In June 2020, Peace Out Skincare – a leading skin care brand – announced that it has launched Acne Serum as a part of its plans to launch a greatly expanded product line in the coming future. The company stated that the new product can effectively reduce acne and improve the look and feel of the skin while it can prevent future breakouts.
According to its announcement, Peace Out Skincare plans to introduce new anti-aging products as a part of its brand strategy, by the end of 2020, and the beginning of 2021 will see the expansion of its products in the acne category.
The company also declared that it will be focusing on introducing high-tech skin care products in the coming years.
Region-wise Analysis
- North America (U.S., Canada)
- Latin America (Mexico, Brazil)
- Europe (Germany, U.K., France, Italy, Spain, Poland, Russia)
- East Asia (China, Japan, South Korea)
- South Asia (India, Thailand, Malaysia, Vietnam, Indonesia)
- Oceania (Australia, New Zealand)
- Middle East & Africa (GCC Countries, Turkey, Northern Africa, South Africa)
Anti-aging Serums Market: Segment
AnalysisThe anti-aging serums market can be segmented on the basis of the following:
By Type
- Skincare
- Cosmetics
By Application
- Normal Skin
- Oily Skin
- Sensitive Skin
- Dry Skin
Author
Sneha Varghese (Senior Consultant, Consumer Products & Goods) has 6+ years of experience in the market research and consulting industry. She has worked on 200+ research assignments pertaining to Consumer Retail Goods.
Her work is primarily focused on facilitating strategic decisions, planning and managing cross-functional business operations, technology projects, and driving successful implementations. She has helped create insightful, relevant analysis of Food & Beverage market reports and studies that include consumer market, retail, and manufacturer research perspective. She has also been involved in several bulletins in food magazines and journals.
About Future Market Insights (FMI)
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