The men’s pre-shave market is poised for significant growth, with a projected market value of US$19 billion by 2033, according to industry estimates. This surge represents a substantial increase from its estimated valuation of US$9.8 billion in 2023. This expansion is anticipated to be fueled by a Compound Annual Growth Rate (CAGR) of 6.8% throughout the forecast period. In simpler terms, the market is expected to grow steadily at a rate of 6.8% each year, translating to a larger market size year over year. This indicates a rising adoption of men’s pre-shave products, likely driven by a growing focus on personal grooming and a heightened awareness of the benefits these products offer for a smoother and more comfortable shaving experience.
A notable opportunity lies in the growth of e-commerce. The convenience of online shopping and the increasing digital connectivity have paved the way for direct-to-consumer brands to thrive. This allows smaller, niche players to enter the market and cater to specific grooming needs with unique offerings. The market is witnessing a shift towards multifunctional pre-shave products. Consumers are seeking products that not only provide a smooth shave but also offer additional benefits such as moisturization, soothing properties, and anti-aging effects.
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This trend aligns with the rising preference for simplified grooming routines. Customization and personalization are gaining momentum. Men are looking for tailored solutions that address their specific skin concerns and preferences. Companies are leveraging technology to offer personalized recommendations and create bespoke pre-shave formulations.
Key Takeaways from the Men’s Pre-Shave Market:
- By nature, conventional men’s pre-shave products are expected to hold around 25% of the global market share in 2023
- Men’s pre-shave creams are expected to be most widely sold, registering a CAGR of 7.1%
- By end user, salons and spas are expected to account for over 30% of total demand
- North America is expected to be an important market for men’s pre-shave products, expected to rise at a 6.9% CAGR
- Asia Pacific to yield significant growth prospects, expected to account for around 35% of the global demand
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“Key players in the men’s pre-shave market are revolutionizing manufacturing through advanced technology, innovative formulations, sustainable practices, and personalized options, setting new standards in quality and innovation”, remarks an analyst at FMI.
How Key Players are Revolutionizing the Manufacturing of Men’s Pre-Shave Products?
Key players in the men’s pre-shave market are revolutionizing the manufacturing process by incorporating advanced technology and innovative techniques. These companies understand the evolving grooming needs of men and are striving to deliver exceptional products that provide a superior shaving experience.
Through extensive research and development, they are introducing cutting-edge formulations that ensure a smooth and comfortable shave, reducing irritation and razor burn. Key players are focusing on sustainable practices, using eco-friendly ingredients and packaging materials. They are also embracing customization, offering personalized options to cater to individual preferences. With their dedication to excellence and customer satisfaction, these key players are reshaping the landscape of the men’s pre-shave market, setting new standards of quality and innovation.
Key Players in the Market:
- Mountaineer Brand Products
- The Procter & Gamble Company (Gillette)
- Pré de Provence
- Combe Incorporated
- The Real Shaving Co.
- eShave, LLC.
- Naveh Pharma Ltd.
Market Segmentation
By Nature:
- Natural
- Conventional
By Product Type:
- Oil
- Cream
- Gel
- Soap
By End User:
- Retail
- Commercial
- Fashion Industry and Salons & Spas
By Distribution Channel:
- Direct
- Indirect
- Hypermarkets/Supermarkets
- Specialty Stores
- Independent Stores
- Online Store
- Others
By Region:
- North America
- Latin America
- Western Europe
- Eastern Europe
- South Asia and Pacific
- East Asia
- Middle East and Africa
Author
Sneha Varghese (Senior Consultant, Consumer Products & Goods) has 6+ years of experience in the market research and consulting industry. She has worked on 200+ research assignments pertaining to Consumer Retail Goods.
Her work is primarily focused on facilitating strategic decisions, planning and managing cross-functional business operations, technology projects, and driving successful implementations. She has helped create insightful, relevant analysis of Food & Beverage market reports and studies that include consumer market, retail, and manufacturer research perspective. She has also been involved in several bulletins in food magazines and journals.
About Future Market Insights (FMI)
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