The global zero calorie chips market size is estimated to be valued at USD 2,102.0 million in 2023 and it is expected to grow at a compound annual growth rate (CAGR) of 6.9% from 2023 to 2033, touching a valuation of USD 3,946.8 million by 2033. Rising demand for health and nutritional foods is a key factor pushing sales of zero calorie chips globally.
Zero calorie chips are thin slices of products like potato, tortilla, tapioca etc., with zero calories content. Although low in carbohydrates, these chips contain significant amounts of nutrients like vitamins, fibre, minerals, and antioxidants, and thus can protect consumers from various diseases. They are commonly served as a snack, side dish, or appetizer.
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Rising Health Consciousness Among Consumer to Bolster Zero Calorie Chips Sales in 2023 and Beyond
With increasing health awareness among people and a surge in diseases like obesity, diabetes, and blood pressure problems, consumers are gradually shifting their preference towards low calorie foods and snacks. These low or zero calorie foods allow them to prevent the development of various diseases without compromising the taste and flavor.
Manufacturers are under pressure from consumers due to the rising demand for good quality nutritional products. Products like zero calorie chips are becoming ideal alternatives to normal chips on account of their zero-calorie nature.
Demand in the United States zero calories chips market is driven by growing popularity of snacking, rapid shift towards healthy food products, increasing incidence of lifestyle diseases, and presence of leading zero calorie chip manufacturers.
Key Takeaways:
- The United States market showed an immensely high CAGR of 6%. This could be due to the rising awareness of obesity within the consumer group.
- FMI calculated that the market in Germany rose at a value share of 3% in 2022.
- The Japanese market rose at a comparatively lower market value of 3% in 2022.
- By 2033, the zero calorie chips market in Australia is likely to expand at a CAGR of 0%.
- The market in China is likely to progress at a CAGR of 3% during 2033.
- Indian zero calorie chips market is likely to rise at a steady CAGR of 3.3% through 2033.
Competitive Landscape:
With the heavy competition in the zero-calorie space, top companies proceed by transforming the space by introducing lesser calorie-intensive snacks, ensuring that the snacks are as satisfying and comparable as potato chips, and making consumers feel good about their choices. Many brands are also trying out newer advertising methods to promote themselves.
- Popchips
Popchips is a snack brand that uses gluten-free, non-fried, vegan ingredients to manufacture snacks that are completely crave-able. They mainly manufacture rice chips and potato chips popped using heat and pressure. This ensures that the chips are deeply satisfying. They use oleic oils and ethically sourced spices. This ensures they have significantly lesser fat and calorie content than other fried chips.
- The Kellogg Company
The Kellogg Company has released a line of pre-portioned, single-serve healthy snacks which help in controlling calories. Their website also offers tips and ideas for people who crave snacks to keep their calories under control. They have also released the Special K Cranberry bar, breakfast bars, cookies, and many more such items which are healthy and delicious.
- Frito-Lay North America, Inc.
Frito-Lay has released a line of snacks called SMIPLY snacks, which boast of great taste, with no artificial flavoring, and have reduced fat content. The chips also have added nutrients, such as Vitamin D, Calcium, Iron, Potassium, and many more.
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Global Zero Calorie Chips Market by Category
By Source:
- Potato
- Tapioca
- Tortilla
By Distribution Channel:
- B2B
- Quick Service Restaurants
- Coffee Shops
- B2C
- Online Stores
- Store based Retailing
- Convenience Stores
- Store based Retailing
- Convenience Stores
- Hypermarkets/Supermarkets
- Specialty Stores
- Discounters
- Small Grocers
By Price Range:
- Economy
- Midrange
- Premium
By Packaging Type:
- Pouches
- Box
- Combination pack
By Region:
- North America
- Latin America
- Europe
- East Asia
- South Asia
- Oceania
- Middle East and Africa
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