The global drinkable yogurt market is expected to reach a valuation of USD 50 Billion by the end of 2022, accelerating with a CAGR of 6.5% by 2022-2032, to reach a value of USD 94 Billion by 2032.
Yogurt is a dairy product that is formed by the fermentation of milk using bacteria known as Streptococcus thermophilus. Probiotics have represented itself as revolutionary trends in the food and beverage industry. Probiotics are a type of healthy bacteria that benefits the gut system. Probiotics products help in regulating the digestive system and decrease gas, diarrhea, constipation, bloating and several other health problems. Drinkable Yogurt is also high in probiotics.
Since drinkable yoghurt contains probiotics, it is crucial for preserving intestinal health and boosting metabolism. In comparison to spoonable yoghurt, drinkable yoghurt is a processed form of yoghurt that has been added with high and balanced nutritional value. For example, drinkable yoghurt has more protein, calcium, potassium, phosphorus, iodine, zinc, pantothenic acid (vitamin B5), riboflavin (vitamin B2), and molybdenum. In contrast to developing nations like India, China, Japan, etc., drinkable yoghurt is becoming increasingly popular as a breakfast and dinner option in wealthy nations like the United States.
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The Increase in Awareness Drives the Demand for Drinkable Yogurt Market
The increased frequency of overweight and obese people is anticipated to serve drinkable yogurt as one of the major drivers. Drinkable yogurt has been characterized under the Calcium and phosphorus enriched product help in bone strengthening, proteins and vitamins have a specific role in our body and molybdenum acts as toxicity removal from the body. Health awareness and diet consciousness among the people have driven the demand of the drinkable yogurt market.
The increase in awareness about health has brought a change in the perception of the consumers. According to the Agricultural Marketing Resource Center (AgMRC), yogurt production in 2017 totaled 4.5 billion pounds at 170 processing plants. The recognition of probiotics as health benefits has encouraged the higher consumption of yogurt and the incorporation of yogurt into many more food products. The consumers are trying to include drinkable yogurt in their diet to maintain a healthy lifestyle. The changing food consumption habits, busy lifestyle, increase in disposable income, increase in urbanization, an increase in health awareness among the people and diet following strategies are estimated to have a positive impact on the Drinkable Yogurt market. So, these above-mentioned factors are understood as the drivers of the drinkable yogurt market.
Drinkable Yogurt Market: Regional Analysis
The remarkable growth of the drinkable yogurt market in developed countries of North America has proven the leading revenue generating asset in the arena of food and beverage industries. Growing healthcare awareness and diet consciousness program by the local government body in developing region like Asia-Pacific and African region has a great impact on healthy lives. So, it will bring the opportunity for a drinkable yogurt market on a large scale in such regions. Considering the Asian Pacific as a densely populated region and responsive public demand will also be one of the reasons for the increasing production as well as the consumption of drinkable yogurt market. The nutritional diet consciousness anticipates the growth of the drinkable yogurt market in the Asian-pacific region.
Drinkable Yogurt Market: Key Participants
- Ultima Foods Inc,
- Chobani Inc.,
- NESTLÉ SA,
- General Mills,
- Danone Groupe SA,
- Kraft Foods Group Inc,
- Sodiaal S.A,
- Yakult Honsha Co. Ltd,
- Cocoberry Restaurants and Distributors Private Limited,
- Red Mango, LLC,
- Parag Milk Foods Limited processes,
- Kiwikiss, LLC,
- Gujarat Cooperative Milk Marketing Federation Ltd,
- Danone SA,
- Britannia Industries Ltd,
- Mother Dairy Fruit & Vegetable Pvt Ltd. (Mother Dairy Foods Processing Limited),
- DANA Dairy Group LTD
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Drinkable Yogurt Market by Category
By Category, Drinkable Yogurt Drinks Market is Segmented as:
- Dairy-based yogurt
- Non-dairy based yogurt
By Type, Drinkable Yogurt Drinks Market is Segmented as:
- Plain Yogurt
- Drinkable Yogurt
By Sales Channel, Drinkable Yogurt Market is Segmented as:
- Offline Sales Channel
- Supermarkets/Hypermarkets
- Departmental Stores
- Convenience Store
- Other Sales Channel
- Online Sales Channel
- Company Website
- E-commerce Platform
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