The global market for low-calorie ready-to-drink (RTD) beverages is set to reach a significant valuation of USD 45,398.044 million by 2023, demonstrating strong growth with a compound annual growth rate (CAGR) of 5.7% from 2023 to 2033. The market, currently valued at USD 25,708.74 million, has experienced steady growth driven by the rising trend of health and wellness among consumers, who are increasingly seeking out healthier beverage options.
The demand for low-calorie RTD beverages is on the rise, driven by consumers’ desire for convenient, clean-label, and health-conscious products. The busy lifestyles of modern consumers have led to an increased preference for ready-to-drink options that are low in calories and high in nutritional value. This trend is supported by the growing interest in fitness and overall well-being, pushing beverage manufacturers to innovate and expand their low-calorie product lines.
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Key Factors:
- The growing awareness of health and wellness among consumers is a major driver for the low-calorie RTD beverages market. The increasing focus on maintaining a healthy lifestyle has boosted demand for low-calorie, low-carb, and gluten-free beverage options.
- The rapid urbanization and hectic lifestyles have led to a surge in demand for ready-to-eat and ready-to-drink products. Low-calorie RTD beverages offer convenience without compromising on health benefits, making them a popular choice among urban consumers.
- Beverage manufacturers are continuously innovating to introduce new flavors and packaging formats, which attract a broader consumer base. The focus on clean-label and natural ingredients has also contributed to the growth of this market segment.
Global Low-calorie RTD Beverages Market: Key Takeaways
- In April 2016, the company Spiked & Sparkling, launched a new sparkling water which is a very low-calorie RTD beverage and also available in low-carb and gluten-free. The product was launched to cater the increased consumer demand for carbonated water and low-calorie RTD beverages globally.
- In 2014, the Skinnygirl Cocktails, manufacturer of low-calorie RTD beverages, launched two new products in the U.S. market, Sweet’arita and Sparkling Margarita.
Key Trends:
- The market has seen a significant influx of new product launches with diverse flavor profiles and health benefits. This trend is expected to continue, with manufacturers focusing on developing unique and appealing products.
- With growing environmental concerns, there is a trend towards sustainable and eco-friendly packaging solutions. Beverage manufacturers are adopting innovative packaging strategies to reduce their environmental footprint and appeal to eco-conscious consumers.
- The low-calorie RTD beverages market is expanding rapidly in emerging markets such as Asia Pacific and the Middle East & Africa, where urbanization and rising disposable incomes are driving demand for convenient and healthy beverage options.
Key Companies Profiled of Low-calorie RTD Beverages Market
Diageo plc, Asahi Breweries, Ltd., Global Brands Limited, Bacardi Limited, Kold Group, PepsiCo, Inc., The Coca-Cola Company, SGC Global, LLC, Malibu Drinks, Herbal Water, Inc., AB InBev (Spiked Seltzer), Tata Global Beverages Limited, Suntory Holdings Limited, The Brown-Forman Corporation, Red Bull GmbH, Heineken N.V., Nestlé S.A., Starbucks Corporation, Danone S.A., and Welch Foods Inc. are prominent entities in the global beverage industry.
Global Low-calorie RTD Beverages: Market Segmentation
On basis of beverage type, the low-calorie RTD beverages market is segmented as-
- Alcoholic beverages
- Cocktails
- Vodka
- Wine
- Rum
- Non-alcoholic beverages
- Carbonated
- Seltzers
- Sparkling water
- Non-carbonated
- Tea & Coffee
- Flavored/Infused water
- Fruit juices
On basis of flavor, the low-calorie RTD beverages market is segmented as-
- Fruits
- Citrus fruits
- Cranberry
- Grapefruit
- Others
- Herbs & spices
On the basis of distribution channel, the low-calorie RTD beverages market is segmented as-
- Direct
- Indirect
- Store-based retailing
- Supermarkets/Hypermarkets
- Convenience Stores
- Specialty Stores
- Discount stores
- Traditional Grocers
- Online Stores
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Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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