The global wheatgrass products market is poised for substantial growth, projected to reach a valuation of US$ 114.4 billion by 2033, with a steady CAGR of 6% during the forecast period from 2023 to 2033.
Health Awareness Driving Growth
Increasing awareness of the health benefits associated with wheatgrass is a key factor fueling market expansion. With the surge in wellness trends and evolving consumer preferences towards green foods, the demand for wheatgrass products is on the rise. Wheatgrass is packed with essential nutrients, including minerals, vitamins, and amino acids, making it a popular choice among health-conscious consumers.
Dive Into Knowledge Excellence See Our Report Sample For Invaluable Insights: https://www.futuremarketinsights.com/reports/sample/rep-gb-1839
Addressing Health Concerns
The expanding aging population is also contributing to the growth of the wheatgrass products market, particularly among individuals aged 60 and above. Wheatgrass products are commonly used to promote regular blood circulation and attain various health benefits. Moreover, with the rising prevalence of diabetes worldwide, wheatgrass powder is gaining traction for its anti-diabetic properties, aiding in regulating blood sugar levels and mitigating the adverse effects of high blood sugar.
Opportunities for Growth
Manufacturers are capitalizing on the increasing demand from gluten-intolerant consumers, as wheatgrass is gluten-free and high in antioxidants, vitamins, and minerals. Additionally, the preference for plant-based foods and the growing incidence of digestive and immunity ailments among middle-aged and geriatric consumers are driving the adoption of wheatgrass products.
Consumer Preferences Shaping Market Dynamics
Consumers are becoming increasingly particular about their choices, favoring eco-friendly packaging, clean label ingredients, and practices adhering to animal welfare. This shift towards quality and ethics is reshaping the competitive landscape of the wheatgrass products market.
Country-wise Insights
- With a mature market and a significant portion of the population being gluten intolerant, the United States is expected to remain a lucrative market for wheatgrass products.
- Traditional Ayurvedic practices and a high incidence of digestive and immunity ailments are driving the demand for wheatgrass products in India.
- The rising demand for plant-based products and the growing vegan population are driving market developments in the UK.
- Despite the impact of the pandemic, the demand for clean label and healthy products is increasing in Germany, boosting the demand for wheatgrass products.
- Increasing consumer preference for organic supplements is propelling the demand for wheatgrass products in Brazil.
Key Takeaways
- United States wheatgrass products market is expected to grow with a CAGR of 5.8% during the forecast period.
- The market in United Kingdom is expected to grow with a CAGR of 2.6% during the forecast period.
- By distribution channel, B2C segment is projected to grow with a significant CAGR of 6.4% during the forecast period.
- The market in India is expected to grow with an impressive CAGR of 24.6% throughout the forecast period.
“Increasing demand for plant based nutritious products is expected to drive market growth during the forecast period,” Nandini Roy Choudhury, Client Partner at Future Market Insights
Competitive Landscape
The Wheatgrass products market is intensely competitive, with several key industry players investing heavily in providing these services.
The key industry players are Now Foods, Synergy Natural, Dynamic Greens Wheatgrass Juice, Navitas Organics, My protein, Pines International, Inc., Herbco International Inc, Nutriblade, Girmes Wheatgrass, E-Phamax, Terrasoul Superfoods, Naturya, ABE’S Organics, Nature Bell, Amazing Grass, Dr. Berg.
Purchase this Premium Research Report | Immediate Delivery Available@ https://www.futuremarketinsights.com/checkout/1839
Some recent developments in the market are:
Key industry players are utilizing organic growth strategies like acquisitions, mergers, tie-ups, and collaboration to bolster their product portfolio. This is expected to propel the global wheatgrass products market.
- In March 2021, JIVO Wellness, a New Delhi-based company, launched an exciting range of products, including a refreshing wheatgrass summer drink. To expand its reach, the company has formed partnerships with leading e-commerce platforms and superstores for widespread distribution.
- In February 2021, Living MaKa introduced its inaugural range of convenient and ready-to-drink wheatgrass beverages, aiming to make wheatgrass easily accessible to all. In July 2022, MaKa joined forces with UNFI and KeHE to enhance distribution, making their products available in independent and natural stores across various regions nationwide.
- In 2020, JIVO Wellness unveiled an expanded range of products, featuring organic basmati rice, muesli munch, choco flakes, wheatgrass summer drinks, and more.
- In September 2020, Nature’s Path, a significant player in the industry, introduced a new product line consisting of superfood granolas and cups made from wheatgrass.
Conclusion
The wheatgrass products market is witnessing steady growth driven by increasing health awareness, changing consumer preferences, and expanding market opportunities. With manufacturers focusing on product innovation and addressing consumer concerns, the market is poised for further expansion in the coming years.
For More Information: Get in touch with our analysts to discover more about growth opportunities in the Wheatgrass Products Market. Customize your report by selecting specific countries or regions and save up to 30%.