The programmatic display market is destined to soar to unprecedented heights and is projected to achieve a mind-blowing value of USD 901.65 billion by 2033 by showcasing a jaw-dropping surge from its current valuation of USD 47.47 billion in 2023.
The growth of mobile and TV is the main factor in the growth of the programmatic display market, with an impressive CAGR of 34.2%. But people are more concerned about their privacy that’s why they don’t want to share their data with businesses. Ad blockers are also getting popular among users, which can reduce the reach of display ads.
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Market Opportunities
As the growth of mobile is increasing day by day and more and more users use mobile, there is an increase in the programmatic display market because they also use the web for browsing on their mobile, and this creates opportunities for businesses to show ads to their users.
There is also the growth of smart and programmatic TV which also creates opportunities in the programmatic display market as businesses can show their ads in between TV shows and channels with this they get many new customers.
Key Takeaways
- The programmatic display market’s initial valuation soared from USD 47.47 billion in 2023 to USD 901.65 billion by 2033.
- The programmatic display market is set to unleash its full potential with a CAGR of 34.2% from 2023 to 2033.
- The programmatic display market sees significant growth in India with a market share of 34.3% due to its large population, which leads to increased adoption of programmatic advertising.
- China has A market share of 30.1% due to the presence of major advertising and technology companies fostering a dynamic environment for programmatic advertising, propelling its prominence in the market.
- Europe is also a big market for programmatic display, with a market share of 23.2%. Europe’s rapid adoption of programmatic advertising is driven by the rising trend of digitalization and the shift toward online advertising channels.
- Japan is smaller than other regions, demonstrating rapid growth in the programmatic display market with a market share of 2.7%. The market’s relative immaturity in the region opens up vast opportunities.
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Competitors Winning Strategies
Competitors in the programmatic display market are focusing on many strategies like investing in technology like ad exchanges, ad servers, and other platforms, which helps them in automating their ad campaigns. With this, they can focus on the targeted audience as well.
They are also personalizing their advertisements with this they get ahead in programmatic display market also with this they can improve their click-through rates.
Key Players
- AppNexus Inc.
- AOL Inc. (Verizon Communications Inc.)
- Yahoo! Inc.
- DataXu Inc.
- Google Inc.
- Adobe Systems Incorporated
- Rubicon Project Inc.
- Rocket Fuel Inc.
- MediaMath Inc.
- IPONWEB Holding Limited (BidSwtich)
- Between Digital
- Fluct
- Adform
- Beeswax
- Turn Inc.
- Connexity Inc.
- Centro Inc.
- RadiumOne Inc.
Recent Developments
- Facebook said that it will be increasing its programmatic display advertising options. This involves the debut of a new self-service platform called Audience Network and its programmatic Guaranteed product extension.
- The Trade Desk also declared that it will develop a new self-service platform called Unified Bidding. This technology will enable marketers to automate their bidding across numerous platforms.
- Adobe confirmed that they will purchase MediaMath, a programmatic display advertising startup. This purchase provides Adobe with an essential position in the programmatic advertising sector.
- Amazon introduced a new programmatic display advertising platform. This technology named Amazon DSP which enables marketers to target Amazon consumers across a range of devices and media.
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Programmatic Display Market Segmentation:
By Ad Format:
- Online Display
- Online Video
- Mobile Display
- Mobile Video
By Sales Channel:
- Real-Time Bidding (RTB)
- Private Marketplaces (PMP)
- Automated Guaranteed (AG)
By Region:
- North America
- Latin America
- Western Europe
- Eastern Europe
- Asia Pacific Excluding Japan (APEJ)
- Middle East & Africa (MEA)
- Japan
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