The United States vegan clothing market is projected to reach a value of USD 797.3 million, with an absolute dollar growth of USD 499.6 million by 2033. From 2018 to 2022, the market experienced a compound annual growth rate (CAGR) of 8.8%, and it is anticipated to accelerate to a CAGR of 9.4% from 2023 to 2033.
As the largest apparel market globally, valued at USD 412 billion, the U.S. is a key player in fashion trends. It boasts the highest number of PETA-approved vegan fashion brands, reflecting the increasing acceptance of vegan fashion.
In recent years, events like Vegan Fashion Week in Los Angeles have highlighted vegan fashion, providing a platform for brands and designers committed to cruelty-free clothing. Prominent publications such as Vogue, Harper’s Bazaar, and The New York Times have covered these runway shows, amplifying awareness and promoting demand for more sustainable fashion practices. These efforts are expected to significantly contribute to the growth of the vegan clothing market in the U.S.
The global Vegan Clothing Market, revealing significant growth trends and projections. In 2022, global sales of vegan clothing reached USD 628.7 million, with an impressive projected growth rate of 12% from 2023 to 2033, leading to an anticipated market valuation of USD 2.2 billion by the end of the forecast period.
Vegan apparel is poised to be the highest revenue-generating segment, projected to grow at a CAGR of over 12.1% from 2023 to 2033. The report highlights that consumer demand for sustainable and cruelty-free alternatives is driving the expansion of this market.
Key Drivers of Market Growth in the Vegan Clothing Market
- Increased Consumer Awareness: Growing awareness of animal rights and the ethical implications of clothing production is driving demand for vegan clothing options. Consumers are increasingly seeking cruelty-free alternatives.
- Sustainability Trends: A rising emphasis on environmental sustainability is leading consumers to prefer vegan apparel made from eco-friendly materials, contributing to the market’s expansion.
- Influence of Advocacy Organizations: Organizations like PETA play a significant role in promoting cruelty-free fashion. Initiatives such as the Vegan Wool Challenge encourage innovation in sustainable materials.
- Growth of Veganism: The rising trend of veganism as a lifestyle choice extends beyond diet to encompass clothing. Campaigns like “Veganuary” are increasing interest in vegan products across various categories.
- Celebrity Endorsements: Collaborations between fashion brands and celebrities help to elevate the visibility of vegan clothing, making it more appealing to mainstream consumers.
- Technological Advancements: Innovations in textile production are leading to the development of high-quality, sustainable vegan materials, making them more accessible and attractive to consumers.
- Support from Fashion Industry: Increasing participation in vegan fashion events and initiatives, such as Vegan Fashion Week, showcases cruelty-free brands and raises awareness about sustainable fashion practices.
Key Companies Covered
- New Look
- ZARA
- Tentree
- Stella McCartney
- Nudie Jeans Co.
- Pact
- Toad & Co.
- Harper Coats
- Boody
- I Love Tyler Madison
- KOMODO
- TALA
- Boyish Jeans
- Unspun
- People Tree
Some of the recent developments in the market are
- In November 2022, Certified B denim company Unspun brand opened a permanent store in Hong Kong to provide customers with custom-fit jeans using 3D scan technology. The brand aims to reduce the waste in jeans manufacturing with the help of technology and prioritize sustainability by using 100% vegan materials.
- In February 2022, UK sustainable activewear brand TALA founded by Grace Beverley raised US$ 5.7 million to expand the brand globally by increasing production capacity and hiring more manpower.
- In September 2019, US high-street fashion brand New Look launched 500 vegan clothing items. The brand also registered the accessories and clothing with the Vegan Society’s Vegan Trademark to ensure that none of the materials used in production are derived from animals.
- In September 2021, Pact an organic clothing brand received funding of US$ 7.5 million from Gerber Finance to support the organic cotton apparel’s inventory growth, investments into channels of distribution, and marketing strategies.
- In June 2018, high fashion designer Stella McCartney launched a vegan and nature-inspired range of kids’ clothing. The clothing line aimed at the age group 0 to 14 years old with a variety of garments made with vegan and environmentally friendly materials.
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Segmentation of the Vegan Clothing Market
By Product:
- Apparel
- Footwear
- Accessories
By Material:
- Natural
- Semi-synthetic
- Synthetic
By Sales Channel:
- Brand Outlet
- Online Sales
- Retail Sales
- Own Website
By Region:
- North America
- Latin America
- Europe
- Asia Pacific
- Middle East & Africa
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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