According to the latest research by Future Market Insights (FMI), the global period panties market, valued at USD 169.7 million in 2024, is projected to experience a significant growth trajectory, reaching USD 810.0 million by 2034. This represents a remarkable compound annual growth rate (CAGR) of 16.9% from 2024 to 2034.
The period panties market has gained momentum in recent years, owing to growing consumer awareness surrounding menstrual health, sustainability, and the environmental impacts of traditional disposable products. As part of the broader feminine hygiene products market, period panties now hold a market share of approximately 15%-20%, with innovative new designs, increased comfort, and more eco-friendly options attracting a growing base of loyal consumers.
Key Growth Drivers
Several factors are fueling the growth of the period panties market, including:
- Rising Environmental Consciousness: Consumers are increasingly making sustainable choices in their daily lives, and the menstrual product category is no exception. Period panties, which are reusable, eco-friendly, and cost-effective, are rapidly becoming the preferred option for many women who seek alternatives to disposable sanitary pads and tampons.
- Comfort and Health Benefits: Period panties provide a comfortable and discreet option for menstrual management. With fabric technologies offering moisture-wicking, odor control, and enhanced absorbency, period panties are becoming an essential product for women seeking both convenience and comfort during their menstrual cycles.
- Increased Product Innovation: Leading brands are investing heavily in product innovations, developing period panties made from antimicrobial fabrics, organic cotton, and other natural materials that appeal to consumers looking for safer and more sustainable menstrual solutions. These innovations are expected to continue driving growth throughout the forecast period.
- Shifting Consumer Preferences: The modern consumer is increasingly aware of the potential health risks associated with synthetic materials and harsh chemicals commonly found in traditional menstrual products. This shift toward natural and organic alternatives is contributing to the rising demand for period panties.
Regional Insights
- USA: The U.S. market is growing at a CAGR of 11.1%, driven by increased environmental awareness and demand for comfortable, eco-friendly menstrual products.
- India: India’s market is projected to grow at a CAGR of 24.7%, fueled by rising awareness, higher incomes, and targeted marketing campaigns breaking menstrual taboos.
- Africa: In Sub-Saharan Africa, period panties are gaining traction through NGO-driven awareness campaigns and their cost-effectiveness in areas with limited access to disposable products.
Competitive Landscape
Leading players in the global market are prioritizing expansion, strategic partnerships, product development, and new product launches to broaden their business reach worldwide.
For instance
- In 2024, Thinx, the #1 selling reusable period underwear brand in retail, launched styles featuring its new LeakSafe™ Barrier technology. Available across all products – Thinx, Thinx Teens®, and Thinx for All™ – the innovation offers all-day absorbency and is designed to prevent leaks (and worries) for up to 12 hours.
- In 2022, Sports company PUMA and global leak-proof apparel company Modibodi® have teamed up to launch a range of leak-free period underwear and activewear, created to help women stay comfortable and active during their period whilst making a positive environmental impact.
Key Companies Profiled
Dear Kate; Thinx; Knixwear; Modibodi; Saalt; Ruby Love; FLUX Undies; Aisle (formerly Lunapads); Dear Kate; Proof; Bambody; Anigan Inc.; Lilova; Love Luna; Hannahpad; Rejeanne; SHE THINX Inc. (SHEIN); Others (as per client requirement)
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Global Period Panties Market by Category
By Product Type, the Global Period Panties Market is segmented as:
- Reusable
- Disposable
By Style, Global Period Panties Market is segmented as:
- Boy Short
- Bikini
- Brief
- Hipster
- Others
By Size, the Global Period Panties Market is segmented as:
- Small
- Medium
- Large
By Price Range, the Global Period Panties Market is segmented as:
- Mass/Economic
- Premium
By Sales Channel, the Global Period Panties Market is segmented as:
- Direct Sales
- Modern Trade
- Convenience Stores
- Specialty Stores
- Mono Brand Stores
- Online Retailers
- Other Sales Channel
By Region, Global Period Panties Market is segmented as:
- North America
- Latin America
- Europe
- East Asia
- South Asia
- Oceania
- MEA
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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