The global men’s intimate care products market, valued at USD 13496.9 million in 2023, is poised to experience substantial growth, reaching an estimated USD 35972.8 million by 2033. The market is projected to expand at a compound annual growth rate (CAGR) of 10.3% during the forecast period, driven by increasing awareness of personal hygiene, evolving consumer behavior, and a shift in grooming habits among men.
Key Drivers of the Global Men’s Intimate Care Products Market Growth
- Rising Awareness of Personal Hygiene: As men become more conscious of their health and hygiene, especially in relation to intimate care, there is a growing demand for specialized hygiene products. This shift towards greater awareness is fueling the market for men’s intimate care products.
- Evolving Consumer Behavior and Changing Lifestyles: Changing attitudes toward self-care and grooming are driving men to seek gender-specific products like intimate washes, shaving creams, moisturizers, and face masks. These shifts in consumer behavior are boosting demand for intimate care products.
- Influence of Social Media and Celebrity Endorsements: Increased visibility of men’s grooming products through social media influencers and celebrity endorsements has contributed to greater acceptance and awareness of personal care among men. This trend is accelerating the growth of the market.
- Growth of the E-Commerce Sector: The rise of online retail platforms has made men’s intimate care products more accessible to consumers, particularly millennials, who value convenience and a wider product selection. E-commerce is thus a significant driver of market expansion.
- Increasing Focus on Multi-Functionality of Products: Consumers are increasingly opting for multi-functional products that offer benefits beyond their traditional roles—such as shaving creams that hydrate the skin or moisturizers with added sun protection. This trend is driving the development and popularity of innovative intimate care solutions.
Regional Insights
- United States: The U.S. leads the market due to the presence of major brands, high urbanization, and growing demand for men’s personal care products.
- Germany: Germany’s market is driven by a strong preference for sustainable, organic products and the presence of established personal care brands.
- China: China’s growing middle class and rising disposable income are driving the demand for men’s grooming products, particularly in urban areas.
- India: India is the fastest-growing market, fueled by rising awareness, working professionals, and influencer-driven product promotion.
- Japan: Japan’s market benefits from high consumer spending on personal care and a growing demand for specialized intimate care products.
- Australia: Australia’s high adoption of personal care products and a growing focus on grooming among young men drive demand for intimate care solutions.
Key Players
- The Procter and Gamble Company
- Colgate Palmolive
- Church & Dwight
- Coty Inc.
- Unilever PLC
- L’Oreal S.A.
- Reckitt and Benckiser
- Beiersdorf A.G.
Recent Development
- In March 2021, Gillette introduced the Gillette SkinGuard Sensitive made especially for men with sensitive skin.
- In October 2021, Vedix announced its entry into the men’s skincare industry with male grooming products such as face cleansers, moisturizers, and night-time serums.
- Gillette, a Procter & Gamble brand, launched Gillette SkinGuard Sensitive in March 2021, making it the first heated razor specifically designed for men with sensitive skin.
- Lumin, an innovator in men’s skincare products, has launched a skin moisturizer with SPF protection, the UV-defense moisturizing balm, which is non-toxic and sustainable.
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Men’s Intimate Care Products Market Segmentation by Category
Men’s Intimate Care Products Market by Product:
- Washes
- Wipes
- Antiperspirants
- Creams/Moisturizers
- Shaving Care
- Others
Men’s Intimate Care Products Market by Nature:
- OrganicMen’s Intimate Care Products
- Conventional Men’s Intimate Care Products
Men’s Intimate Care Products Market by Sales Channel:
- Hypermarkets/Supermarkets
- Specialty Stores
- Independent Small Stores
- Departmental Stores
- Online Retailers
- Other Sales Channels
Men’s Intimate Care Products Market by Packaging:
- Aerosols
- Sticks
- Roll-ons
- Bottles
- Tubes
- Others
Men’s Intimate Care Products Market by Price Range:
- Premium Men’s Intimate Care Products
- Mid-range Men’s Intimate Care Products
- Economic Men’s Intimate Care Products
Men’s Intimate Care Products Market by Region:
- North America
- Latin America
- Europe
- The Middle East and Africa
- East Asia
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