The Pet Probiotics Supplements Market is projected to expand from USD 780 million in 2024 to USD 1100 million by 2034, driven by increased pet ownership and growing awareness of pet health and wellness. Probiotics supplements for pets are essential in enhancing digestive health, boosting immunity, and improving coat quality. With more pet owners seeking high-quality, health-focused products, the market for probiotics supplements has experienced consistent growth.
Probiotics supplements have become popular among pet owners due to their ability to enhance pet health beyond standard nutrition. Supplements are widely used to address digestive health, allergies, and immunity. Dogs represent the largest consumer segment, with owners increasingly investing in supplements to maintain their pets’ well-being. Additionally, cats and other pets like birds and small mammals also see a rise in probiotic usage, further contributing to the overall demand for pet probiotics.
Key Takeaways from Pet Probiotics Supplements Market Study
- Market Value: Estimated to reach USD 1.1 billion by 2034, starting from USD 780 million in 2024.
- Growth Rate: Projected CAGR of 3.5% from 2024 to 2034.
- Leading Forms: Dry probiotic supplements, such as powders and capsules, dominate due to longer shelf life and ease of storage.
- Top Pet Consumers: Dogs are the primary users, followed by cats, with each benefiting from probiotic supplements.
“The pet probiotics supplements market is experiencing stable growth as pet owners prioritize health and wellness solutions. The rise in probiotic supplements aligns with consumer demand for natural, effective products that provide health benefits beyond basic nutrition,” says Nandini Roy Choudhury, Client Partner at Future Market Insights .
Country-wise Insights
| Countries | CAGR 2024 to 2034 | |
| The USA | 7.4% | |
| Spain | 8.1% | |
| Canada | 9.2% | |
| UK | 7.5% | |
| China | 7.7% | |
Factors Driving Market Growth
- Health and Wellness Focus: Increased awareness of the health benefits of probiotics has led pet owners to incorporate them into daily pet care.
- Innovation in Probiotic Strains: Companies are developing targeted probiotic strains like Lactobacillus and Bifidobacterium, which offer specific health benefits and improve gut health.
- Rise in Pet Ownership: The growing number of pet adoptions, especially during and post-COVID-19, has fueled demand for pet health products.
- Expansion of Premium Pet Food: Higher spending on pet nutrition has led to the growth of probiotic-infused pet food products, providing consumers with more choices.
As pet ownership continues to grow, the Pet Probiotics Supplements Market is well-positioned for steady expansion. The market’s growth is underpinned by rising awareness of pet health benefits, advancements in probiotic strain development, and a surge in premium pet product offerings.
Competitive Landscape in the Pet Probiotics Supplements Market
The pet probiotics supplements market is competitive, with leading companies innovating to meet consumer demand for high-quality products.
Major players include
- Chr. Hansen
- Nestle Purina
- ADM Protexin
- Mars Petcare Inc
- Zesty Paws
- Unique Biotech
- Nutramax
- Bacterfield
- INLIFE
- NaturVet
- Canine India
- Fera
- Pet360
- Pangoo
- Animal Biome
- LORO
- Vital Planet
- Others
Recent Developments
- Nestle Purina launched new probiotic supplements targeting different life stages for pets, helping maintain overall health and wellness.
- Chr Hansen has partnered with animal health experts to develop solutions tailored to the specific needs of dogs and cats, expanding its product offerings.
- Nutramax Laboratories increased its presence in Europe by offering products recommended by veterinarians, enhancing its brand credibility.
- Zesty Paws released a new line of organic and allergen-free probiotic supplements to meet the demand for natural pet products.
Key Segments of the Report
By Form:
As per form, the industry has been categorized into Powders, Soft Chews, Capsules and Liquid.
By Species:
As per species, the industry has been categorized into Dogs, Cats, Birds and Reptiles.
By Claim:
Based on product claims, the industry has been categorized into No Artificial Additives, No Artificial Flavours, No Artificial Preservatives, Non-GMO, Allergen Free, 100% Vegan, Grain Free, Soil Based and All Natural.
By Functionalities:
As per product functionalities, the industry has been categorized into Gut Health, Immunity Booster, Allergy Support, Digestive Health, Coat Quality and Itching Skin.
By Sales Channel:
This segment is further categorized into Online (Company Website, Ecommerce and Third Party Websites) and Offline (Distributor, Supermarket, Pet Food Shops and Veterinary Clinics).
By Region:
Industry analysis has been carried out by Regions which is segmented into North America, Latin America, Europe, East Asia, South Asia, Oceania, and the Middle East & Africa.
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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