According to recent findings from Future Market Insights, the global staycation market is projected to achieve a revenue of USD 363.6 million by the end of 2023, with expectations to more than double by 2033, reaching an estimated value of USD 758.1 million. This growth translates to a compound annual growth rate (CAGR) of 8% from 2023 to 2033, reflecting the increasing popularity of staycations worldwide.
Staycations—holidays taken close to home, often without traveling abroad—have emerged as a global trend, particularly after the disruptions caused by the COVID-19 pandemic. With continuing uncertainty around international travel and the growing demand for more affordable and convenient vacation options, the staycation market has gained significant traction.
Key Drivers Behind the Surge in Staycations
- Post-Pandemic Consumer Behavior: The COVID-19 pandemic dramatically shifted consumer spending habits, leading many people to prioritize value for money when planning vacations. As a result, staycations, which offer an affordable yet enjoyable break, have become the preferred choice for many. Rather than traveling internationally, people are now opting to explore local destinations that provide comfort and relaxation.
- Rise of Hybrid Work Models: The shift to hybrid work models in the aftermath of the pandemic has also played a pivotal role in boosting the staycation trend. With more people working remotely or adopting flexible work schedules, the concept of “working with a view” has become increasingly popular. Staycations provide the perfect setting for a change of environment without the need to take time off work.
- Increased Demand for Digital Detox and Escapism: Research shows that millennials (ages 25-34) are driving the staycation demand, with 70% of respondents seeking a “digital detox” and 91% citing “escapism” as their primary motivation. Staycations offer the opportunity to disconnect from the digital world and reconnect with nature, friends, and family in a low-stress, localized setting.
Regional Insights
- United Kingdom: In the UK, staycationers are increasingly drawn to rural and scenic locations, with Cornwall, Devon, and Yorkshire becoming some of the top destinations. The shift towards natural beauty over urban environments reflects changing preferences in how people spend their holidays.
- United States: In the USA, popular staycation spots include cities like Atlanta, Chicago, Seattle, and Portland. These locations offer a mix of urban charm and nearby nature, providing budget-friendly vacations for those looking to escape the hustle and bustle without leaving their home country.
- India: In India, staycationers favor destinations in the mountains, with spots like Kasol, Manali, and Shimla drawing large numbers of visitors seeking relaxation and connection with nature.
- Europe: Across Europe, picturesque locales such as Positano (Italy), Isle of Skye (Scotland), and Milos (Greece) offer visitors a relaxing retreat with scenic views, local culture, and exquisite food and wine experiences.
Competitive Landscape
Cancellation policies are a key consideration for travelers when selecting a holiday company to book with. As a result, companies with flexible and favorable cancellation policies often gain a competitive edge, surpassing those with great reviews but less accommodating terms.
Major travel platforms such as Agoda, Airbnb, TripAdvisor, and Booking.com have successfully captured a significant market share by offering travelers the convenience of secure bookings at the best prices, backed by clear and customer-friendly cancellation policies.
Get Connected with Our Expert Analyst on Email: sales@futuremarketinsights.com
Staycation Market by Category
By Direct Suppliers:
- Airlines
- Hotel Companies
- Car Rental
- Train
- Tour Operators
- Government Bodies
By Indirect Suppliers:
- OTA (Online Travel Agency)
- Traditional Travel Agencies
- TMC’s (Travel Management Companies)
- Corporate Buyers
By Age:
- Under 15
- 16-25
- 26-35
- 36-45
- 46-55
- Over 55
By Visit Purpose:
- Business Travel
- Leisure Travel
- Education-Employment-Pilgrimage
- Visiting Friends & Relatives
By Consumer Orientation:
- Individual
- Couples
- Families
- Group
By Booking Channel:
- Phone Booking
- Online Booking
- In Person Booking
By Tour Type:
- Independent traveler
- Package traveler
- Tour Group
By Tourism Type:
- Domestic
- International
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
Contact Us:
Future Market Insights Inc.
Christiana Corporate, 200 Continental Drive,
Suite 401, Newark, Delaware – 19713, USA
T: +1-347-918-3531
For Sales Enquiries: sales@futuremarketinsights.com
Website: https://www.futuremarketinsights.com
LinkedIn| Twitter| Blogs | YouTube