The China Culinary Tourism Market, valued at USD 5.4 billion in 2022, is on track for exponential growth, with an anticipated market value of USD 24.65 billion by 2033. This represents a Compound Annual Growth Rate (CAGR) of 14.8% from 2023 to 2033, underscoring the country’s dynamic role in global tourism and culinary experiences.
Culinary Tourism: A Growing Global Phenomenon
Chinese cuisine, renowned for its rich history, complex flavors, and diverse regional offerings, is a key driver behind the country’s rapidly growing culinary tourism sector. Over thousands of years, Chinese culinary traditions have evolved, rooted in ancient philosophy and a balance with nature that appeals to global travelers looking for authentic cultural experiences.
This surge in interest can be attributed not only to the expanding tourism industry in China but also to the influential role of food bloggers and social media. As travel enthusiasts increasingly turn to platforms like Instagram, YouTube, and Facebook, food bloggers have become vital in promoting China’s unique culinary experiences, capturing the attention of global audiences and fueling the demand for culinary tours across China.
A New Era of Culinary Exploration
Popular destinations like Beijing, Lanzhou, Xi’an, Shanghai, and Chengdu are seeing a growing influx of food tourists eager to engage in immersive culinary activities. These range from hands-on cooking classes and street food tours to intimate private dining experiences and regional delicacies at famous restaurants. The diversity and authenticity of these food experiences, including Peking Duck demonstrations, Northern cuisine fine-dining, and rustic rural feasts, are major draws for international travelers.
Key Factors Driving Market Growth
- Authentic Culinary Experiences
China’s culinary tourism market is expanding due to the country’s vast and multifaceted regional cuisine, offering tourists a taste of local flavors and traditional cooking methods. Whether it’s Sichuan’s spicy hot-pot, Lanzhou’s beef noodles, or Beijing’s iconic dumplings, travelers are flocking to China to taste its diverse and regional specialties. - The Influence of Food Bloggers
The rise of food blogging has had a significant impact on China’s culinary tourism. Food bloggers on social media platforms and video-sharing websites are increasingly promoting food tours and local culinary experiences. This digital word-of-mouth marketing is driving tourism to less-visited areas and encouraging food lovers to explore new food destinations. - Cooking Classes and Culinary Education
The demand for cooking classes in China is soaring. In 2022, cooking classes accounted for 43.8% of the market share. These experiences, often held in local markets or private kitchens, offer travelers the chance to learn the art of making iconic Chinese dishes like dumplings, dim sum, and noodles, which further deepen their cultural connection to the country. - Online Bookings on the Rise
The convenience of online booking platforms has made reserving culinary tours easier and more accessible, contributing to the rapid growth of this market. In 2022, the online booking segment held over 32% of the market share, allowing tourists to secure spots in highly sought-after culinary experiences across the country. - International Tourists Fueling Demand
The influx of international tourists seeking authentic, local culinary experiences is one of the key drivers of growth. In 2022, international tourists represented 27% of the culinary tourism market share. The Chinese government is also investing in infrastructure to improve the culinary tourism experience and attract more visitors from around the world.
The key players in this market include
- Hello Hong Kong: Private & Small Group Tours
- Lost Plate Beijing Food Tours
- UnTour Shanghai Food Tours
- Lost Plate Xian Food Tours
- UnTour Beijing Food Tours
- UnTour Shanghai Food Tours
- Lost Plate Shanghai Food Tour
- Discover Beijing Tours
- Sunny Tours Shanghai
- Withlocals
Get Connected with Our Expert Analyst on Email: sales@futuremarketinsights.com
Key Segments Profiled in the China Culinary Tourism Market
By Activity Type
- Culinary Trials
- Cooking Classes
- Restaurants
- Food Festivals
- Others
By Booking Channel
- Phone Booking
- Online Booking
- In-Person Booking
By Tourist Type
- Domestic
- International
By Tour Type
- Independent Traveler
- Package Traveler
- Tour Group
By Consumer Orientation
- Men
- Women
By Age Group
- 15-25 Years
- 26-35 Years
- 36-45 Years
- 46-55 Years
- 66-75 Years
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
Contact Us:
Future Market Insights Inc.
Christiana Corporate, 200 Continental Drive,
Suite 401, Newark, Delaware – 19713, USA
T: +1-347-918-3531
For Sales Enquiries: sales@futuremarketinsights.com
Website: https://www.futuremarketinsights.com
LinkedIn| Twitter| Blogs | YouTube