By 2034, the maternity apparel market is anticipated to witness robust growth, with a projected compound annual growth rate (CAGR) of 6.80%. This surge would propel the market valuation from US$ 26.05 billion in 2024 to a significant US$ 50.51 billion. The forecast underscores the escalating demand for maternity clothing, driven by factors such as evolving fashion preferences, increased disposable income, and a growing emphasis on comfort during pregnancy. As expectant mothers seek stylish and functional attire, the market is poised to cater to their needs, offering a wide range of options tailored to their changing bodies and lifestyles.
Sales of maternity clothing rose at a 3.5% annual rate of growth from 2016 to 2020. Because of the increasing impact of fashion magazines, social media, and celebrity endorsements on millennials, modern mothers are selecting maternity clothes that are appropriate for the occasion and the setting.
To capitalise on the rising demand for maternity gear, a number of apparel brands are focusing on developing fresh and stylish maternity collections. Consequently, it is projected that the demand for maternity garments will rise at a compound annual growth rate (CAGR) of 6.7 percent between 2021 and 2031.
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For instance, Zara just unveiled its first line of maternity wear, which includes about 25 items specifically designed for pregnant women. These items include jeans, sweaters, knit dresses, and overalls. Numerous such advances are anticipated to increase demand for maternity clothing.
According to FMI, maternity outerwear gear is anticipated to become the most appealing product type category, making up almost 76.2 percent of total sales in 2021. The growth of the category is being aided by the rising demand for fashionable outerwear items including jeans, skirts, shirts, dresses, and tunics that are sold under various brands.
“Key manufacturers place a strong emphasis on the release of cutting-edge and stylish maternity clothing to shield expectant mothers and babies from dangerous ultraviolet (UV) radiation. These outfits are being tailored with natural and environmentally safe materials.
Business Growth Drivers:
- Increasing Birth Rates: As birth rates continue to rise globally, the demand for maternity apparel naturally increases. This trend is particularly noticeable in regions with growing populations and improving healthcare access.
- Fashion Consciousness: Pregnant women today are more fashion-conscious and seek stylish and trendy maternity wear. This has led to the emergence of niche brands and designers catering specifically to this market segment, thereby expanding the overall market.
- E-commerce Growth: The proliferation of e-commerce platforms has made it easier for pregnant women to access a wide range of maternity apparel from the comfort of their homes. This convenience factor has significantly contributed to market growth.
- Health and Wellness Trends: With increasing awareness about the importance of comfortable clothing during pregnancy, there’s a growing demand for maternity apparel made from breathable, stretchable, and skin-friendly fabrics. This has led to innovation and the introduction of maternity activewear and athleisure.
- Celebrity Endorsements and Social Media Influence: Celebrity pregnancies and endorsements play a significant role in influencing maternity fashion trends. Social media platforms, in particular, have become powerful tools for promoting maternity wear brands and driving consumer interest.
- Customization and Personalization: Many expectant mothers seek personalized shopping experiences. Brands offering customization options, such as sizing, styles, and even personalized messages or designs, tend to attract more customers.
Industry Restraints:
- Economic Downturns: Economic downturns can adversely affect consumer spending, leading to a decline in the purchase of non-essential items like maternity apparel. During such periods, consumers may opt for more budget-friendly options or choose to make do with existing clothing.
- Supply Chain Disruptions: Disruptions in the supply chain, such as those caused by natural disasters, trade disputes, or pandemics (as seen with COVID-19), can lead to delays in production, distribution, and increased costs, thereby impacting the availability and affordability of maternity apparel.
- Fit and Sizing Challenges: Maternity apparel requires specialized sizing due to the changing body shapes and sizes of pregnant women. However, achieving consistent fit and sizing across different brands and styles can be challenging, potentially leading to customer dissatisfaction and returns.
- Environmental Concerns: The textile industry, including maternity apparel production, has come under scrutiny for its environmental impact. Issues such as water pollution, waste generation, and carbon emissions associated with manufacturing processes pose challenges for sustainable growth in the industry.
- Seasonal Fluctuations: Demand for maternity apparel may vary seasonally, with higher demand during certain times of the year, such as spring and summer, when more women are likely to be pregnant. Managing inventory and production schedules to align with these fluctuations can be a challenge for manufacturers and retailers.
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Key Takeaways from Maternity Apparel Market Study
- South Korea and Japan are projected to account for 23.6% and 33.7% of the maternity apparel sales across East Asia in 2021, respectively.
- Based on sales channels, multi-brand store-based retailing is forecast to hold the largest revenue share in the segment, accounting for more than 29.3% of the sales in 2021.
- The U.S. is anticipated to dominate the market in North America, accounting for more than 79.2% of the regional sales by 2021-end.
- Favored by the increasing number of working pregnant mothers in Australia, the country is expected to account for over 51.7% market share.
- India is projected to emerge as one of the most remunerative markets in South Asia, accounting for around 31.7% of sales in 2021.
Competitive Landscape
H & M Hennes & Mauritz AB, Seraphine Ltd, The Gap Inc., are the top three market players, identified by Future Market Insights. They are expected to cumulatively account for nearly 5% to 6% of the total sales in 2021.
Leading manufacturers are focusing on entering into strategic collaborations and partnerships with other players to expand their product portfolio and increase their market share. For instance,
- In September 2020, Nike, an American multinational sportswear corporation, announced launching its first-ever active wear collection for pregnant women. The Nike (M) collection range from $45 to $85 online and consists of four products tailored as per the changing women’s bodies before, during, and after pregnancy.
- In Oct 2020, Momsoon, a Maternity and Nursing Wear start-up, announced entering into a partnership with a leading clothing brand, Monte Carlo to launch its winter collection maternity wear. As a part of the partnership, Monte Carlo will produce maternity wears designed by Momsoon for online sale channels.
Some of the key players operating in the market profiled by FMI are:
- Adidas AG
- ASOS Plc
- Brainbees Solutions Pvt. Ltd.
- Hanesbrands Inc.
- H & M Hennes & Mauritz AB
- C. Penney Co. Inc.
- Nike Inc.
- Seraphine Ltd
- The Gap Inc.
- Tytex AS
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Maternity Apparels Market by Category
By Product Type:
- Outerwear
- Tops
- Tunics
- Bottom
- Dresses
- Others
- Innerwear
- Lingerie
- Camisoles
- Others
- Nightwear
By Material Type:
- Cotton
- Nylon
- Polyester
- Synthetic
- Spandex
- Others
By Price Range:
- Below US$ 100
- US$ 100 – US$ 200
- US$ 200 and Above
By Region:
- North America
- Latin America
- Europe
- East Asia
- South Asia
- Oceania
- Middle East and Africa (MEA)
Author
Sneha Varghese (Senior Consultant, Consumer Products & Goods) has 6+ years of experience in the market research and consulting industry. She has worked on 200+ research assignments pertaining to Consumer Retail Goods.
Her work is primarily focused on facilitating strategic decisions, planning and managing cross-functional business operations, technology projects, and driving successful implementations. She has helped create insightful, relevant analysis of Food & Beverage market reports and studies that include consumer market, retail, and manufacturer research perspective. She has also been involved in several bulletins in food magazines and journals.
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer, Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of ~400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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