The global men’s intimate care products market is experiencing robust growth, with sales valued at US$ 13,496.9 million in 2023. This sector is expected to expand significantly over the next decade, with market projections estimating a value of US$ 35,972.8 million by 2033, driven by a strong compound annual growth rate (CAGR) of 10.3%.
Key Factors Driving Market Growth
- Changing Societal Norms: Growing awareness and acceptance of men’s personal hygiene and self-care have significantly contributed to the demand for intimate care products.
- Product Innovation: The development of innovative products catering to men’s intimate grooming needs, such as specialized body washes, creams, and grooming tools, has attracted more consumers.
- Increased Focus on Health and Hygiene: A rising focus on health, hygiene, and wellness is pushing more men to adopt intimate care routines, further bolstering market growth.
- Expanding Retail Channels: With the increasing availability of men’s intimate care products across online and offline retail platforms, these products are becoming more accessible to a global audience.
Key Takeaways from the Market Study
- The men’s intimate care products market is expected to grow at a CAGR of 10.3% over the forecast period.
- North America is expected to dominate the men’s intimate care products market due to the high presence of major market players such as Procter & Gamble and Unilever.
- Men’s intimate care products are dominated by antiperspirants, which are expected to hold 25.1% of the global market share in 2023.
- The Asia Pacific market is expected to expand at a 9.2% CAGR.
- The market for men’s intimate care products in Europe is predicted to grow at a CAGR of 8.9%.
Emerging Trends Shaping the Market
- Natural and Organic Products: Men are increasingly opting for natural and organic products, which is encouraging manufacturers to innovate with eco-friendly, chemical-free ingredients.
- Subscription Services: Monthly subscription services for intimate grooming kits are gaining popularity, offering convenience and encouraging regular use of products.
- Personalized Solutions: Customizable and skin-type-specific products are emerging, catering to the diverse needs of male consumers across different regions.
Competitive Landscape
The market for men’s intimate care products is becoming increasingly competitive, with a mix of global brands and niche players vying for market share. Leading companies are focusing on expanding their product lines, enhancing brand visibility, and investing in marketing campaigns to tap into this growing consumer base. Collaborations with influencers and the use of social media are helping brands engage with younger male demographics, further boosting market growth.
Key Segments Of Men’s Intimate Care Products Industry Survey
Product:
- Washes
- Wipes
- Antiperspirants
- Creams/Moisturizers
- Shaving Care
- Others
Nature:
- OrganicMen’s Intimate Care Products
- Conventional Men’s Intimate Care Products
Sales Channel:
- Hypermarkets/Supermarkets
- Specialty Stores
- Independent Small Stores
- Departmental Stores
- Online Retailers
- Other Sales Channels
Packaging:
- Aerosols
- Sticks
- Roll-ons
- Bottles
- Tubes
- Others
Price Range:
- Premium Men’s Intimate Care Products
- Mid-range Men’s Intimate Care Products
- Economic Men’s Intimate Care Products
Region:
- North America Men’s Intimate Care ProductsMarket
- Latin America Men’s Intimate Care ProductsMarket
- Europe Men’s Intimate Care ProductsMarket
- East Asia Men’s Intimate Care ProductsMarket
- South Asia & Pacific Men’s Intimate Care ProductsMarket
- Middle East & Africa (MEA) Men’s Intimate Care ProductsMarket
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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