Consumers are becoming more aware of the need of scalp care and, which is a key move enabling sales in the anti-pollution hair care products market. As per Future Market Insights (FMI), the global sales of anti-pollution hair care products will top US$ 3.5 Bn in 2021.
Growth in the market will pick up steam as consumers show higher inclination towards hair care products containing natural ingredients. Companies are following the trend of replacing synthetic chemicals with natural compounds.
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As per the report, the market will witness a slew of product launches as companies aim at keeping pace with changing consumer preference. Besides this, they are likely to tailor products addressing a specific hair or scalp concern in order to woo a larger demography of consumers.
FMI has projected the sales of anti-pollution hair care products to pick up pace in the U.S., China, and India among other countries. The U.S. is expected to spearhead growth in North America, while China is expected to sustain dominance in the East Asia market through 2031.
Key Takeaways from the Anti-pollution Hair Care Products Market Study
- In terms of product type, shampoos are expected to emerge as the top-choice among consumers, holding a share of 44.9% in 2021.
- In terms of packaging, pouches & sachets will dominate the market due to their affordability and convenient to use.
- The U.S. will account for nearly 78.3% of sales in North America in 2021 backed by the presence of some of the leading market players.
- Germany will emerge as a key market in Europe, registering a CAGR of 5.7% owing to higher spending on premium products in the country.
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“The penetration of anti-pollution hair care products within the distribution chain is sufficient, however there is a lag in the sales graph via online retailing. Effective marketing may improve consumer awareness, while effective distribution channels will enable greater reach and much-needed convenience for consumers, resulting in a skyrocketing growth in anti-pollution hair care products industry.” says an FMI analyst.
Impact of COVID-19 on the Market
The novel coronavirus outbreak has disrupted operations in various industries, causing an economic slowdown. The retail industry has taken a hit, causing sales of anti-pollution hair care products to decelerate, albeit for a temporary period. The fall in aggregate discretionary spending represents a temporary challenge for market participants.
Manufacturers in the business are therefore focusing on expanding their product offers via online channels and improving their product range, as this will allow them to reach a larger consumer base at once at a lower cost.
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Who is Winning?
Leading manufacturers of anti-pollution hair care products are focusing on aggressive promotional strategies, advertisements, and new product launches.
Some of the leading companies operating in the anti-pollution hair care products market are Procter & Gamble Co., Beiersdorf AG, Unilever PLC, Avon Products Inc., DE LORENZO, L’Oréal S.A., Kao Corporation, Coty Inc., and Shiseido Company among others.