The United States dog toys market is set to experience strong growth, with the market value projected to rise from USD 3,083.2 million in 2023 to USD 4,359.2 million by 2033, representing a Compound Annual Growth Rate (CAGR) of 3.5% over the next decade, according to new insights from Future Market Insights (FMI).
Key Drivers of Growth: Rising Pet Ownership & Pet Humanization
The surge in the pet population across the United States is one of the primary factors driving the demand for dog toys. With over 65 million U.S. households owning a dog, according to the American Pet Products Association (APPA), the growing number of pet owners is expected to fuel market expansion in the coming years. The rising trend of pet humanization—where pets are increasingly viewed as family members—has led to a boost in spending on premium pet products, including high-quality dog toys.
E-Commerce and Online Retail: A New Era of Convenience
The growing penetration of the internet, coupled with the rising influence of social media, has led to a shift towards e-commerce for pet product shopping. Consumers are increasingly discovering and purchasing dog toys online, with online sales expected to grow at a CAGR of 4.5% during the forecast period. The convenience, variety, and accessibility offered by online retailers have transformed the way pet owners shop for dog toys, further driving market growth.
Emerging Trends: Eco-Friendly and Tech-Integrated Dog Toys
Consumers are becoming more conscientious about the products they purchase, leading to a rising demand for eco-friendly and sustainable dog toys. Manufacturers are responding by incorporating environmentally responsible materials and developing products that align with consumers’ growing awareness of sustainability. At the same time, technological innovations such as smart dog toys—which offer interactive features and health monitoring—are gaining traction, especially among tech-savvy pet owners.
Training & Behavioral Products: An Increasing Focus on Dog Health
Spending on training and behavioral toys is also on the rise, driven by dog owners’ focus on promoting positive behavior, managing anxiety, and ensuring mental stimulation. Interactive toys, which keep dogs engaged and mentally sharp, are particularly popular and are expected to grow at a CAGR of 2.5% over the next ten years. This segment is especially attractive as more dog owners invest in toys that address specific behavioral issues, like separation anxiety or destructive chewing.
Competitive Landscape
The United States dog toys market is highly fragmented, with numerous companies competing based on factors such as product effectiveness, quality, brand reputation, and pricing.
To stay ahead in this competitive landscape, leading dog toy manufacturers are heavily investing in research and development to create innovative products. Many are also shifting their focus towards online retail platforms, recognizing the opportunity to broaden their customer base and boost revenue through digital sales channels.
Additionally, United States based dog toy companies are adopting various strategic initiatives, including mergers, acquisitions, partnerships, and collaborations, as well as strengthening their distribution networks. These efforts are aimed at enhancing their market position and gaining a competitive advantage in an increasingly crowded market.
Recent developments
- In 2023, Ethical Products Inc. received the vendor of the year from VSI. The award is given to Ethical Products Inc. due to the top-line growth of the company in the market.
- In 2022, COLLAR LLC launched its newest silicon travel water and food bowls for dogs. Portable water and food bowls for dogs from the WAUDOG brand will be essential while traveling with dogs.
- In January 2021, PETCO was launched by West Paw Inc. for selling dog toys such as Zogoflex dog toys and Zogoflex Echo dog toys.
Key Companies Profiled
American Dog
COLLAR LLC
Doskocil Manufacturing Company Inc.
Ethical Products Inc.
Goughnuts Inc.
Hagen Inc.
Penn-Plax Inc.
Radio Systems Corporation
Unicharm Corporation
West Paw Inc.
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United States Dog Toys Market by Category
By Product Category:
- Training Toy
- Health Toy
- Grooming Toy
- Others
By Product Type:
- Chew Toys
- Rope Toys
- Squeak Toys
- Interactive Toys
- Ball Toys
- Plush Toys
- Squeaky Toys
- Tug toys
- Floating Toys
- Others
By Material:
- Fabric
- Plastic
- Rubber
- Wood
- Others
By Age Group:
- Puppies
- Adult Dogs
- Senior Dogs
By Sales Channel:
- Modern Trade
- Convenience Stores
- Pet Specialty Stores
- Multi-Brand Stores
- Drug Stores
- Online Retailers
- Other Sales Channel
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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