Future Market Insights (FMI) has published a new report, which is titled, “Air Purifiers Market: GCC Industry Analysis and Opportunity Assessment 2014 – 2020.” The GCC air purifier market is anticipated expand at 17% CAGR from 2014 to 2020 and reach an evaluation of US$85 mn by 2020. One of the key factors boosting the growth of the air purifier market in GCC is the growing incidences of respiratory disorders. Increasing air pollution and dry weather in this part of the world will also fuel the demand for air purifiers. In addition to this, the effective marketing strategies employed by leading players such as road shows and promotional activities are expected to drive the sales of air purifiers in GCC region.
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Some of the key factors hampering the growth of the market are analyzed in the report. The positioning of air purifier among consumers is that of a luxury good and not a necessity and this is anticipated to act as a restricting factor for the growth of this market in the GCC region. The high cost of air purifier also limits the adoption of this product. In addition to this, the cost incurred while changing the filters high. If the filters of air purifiers are not changed in time they become source of air contamination. Thus, this factor is acting as a challenge for the market of air purifiers.
On the basis of geography, the GCC air purifiers market is segmented into Kuwait, Qatar, Bahrain, Oman, UAE, and the kingdom of Saudi Arabia. Of these, the kingdom of Saudi Arabia held a leading position within the market in the past. In terms of fastest growth, the U.A.E is estimated to expand at a whopping 17% CAGR between 2014 and 2020.
On the basis of technology, the high efficiency particulate air (HEPA) segment is anticipated to be the leading segment, closely followed by the electrostatic precipitator segment. Both these segments collectively accounted for over 50% of the total market for air purifiers in GCC in the year 2014. Sluggish growth rate is anticipated for the ion and ozone generator technology segment on account of the adverse effects it has on human health in the long run. On account of the low maintenance cost, the demand for filter-less technology of air purification will see a considerable rise in the forecast period. The maintenance cost of changing filters routinely, is high. Thus, consumers in the GCC region are increasingly opting for filter-less technology for air purification.
The report profiles key players within the GCC air purifier market for the purpose of study. According to the report key players in the market and joining hands with regional players so as to strengthen deposition and enter that region. Some of the key players within the market are: Sharp Corporation, Coway, Panasonic, and Hitachi. The report studies the business and financial overview of these companies and their recent developments. The information on collaborations, partnerships, and mergers and acquisition activities between companies is also given in the report. The business strategies adopted by leading players have also been revealed. The challenges faced by players in their pursuit for progress within the market have also been divulged. As such, this report is extremely useful for both, players at the entry level and those which are well-established and potential investors, in making smart and informed decisions relating to investments in the air purifiers market.
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Key SegmentBy Technology
- HEPA Based Air Purifier
- Ion & Ozone Generator Based Air Purifier
- Electrostatic Precipitator based Air Purifier
- Activated Carbon based Air Purifier
- Other Technology based Air Purifier
By End Use
- Residential
- Commercial
By Region
- KSA
- UAE
- Rest of GCC