Millennials’ increasing interest in fitness and organic beverages is a major driver of market growth | FMI

TheĀ usa sports drink market is projected to increase at a 3.7% CAGR, from $7.6 billion in 2023 to $10.9 billion in 2033. Millennialsā€™ emphasis on The primary causes of this expansion are their increased level of fitness, their growing interest in organic beverages, and their increased participation in sports. A recent survey found that millennials …