Fueled by growing concerns about pet health and pet nutrition, the inclination towards high protein dog food and fresh recipes is increasing worldwide, and instigating new trends in the raw, fresh, & frozen dog food market.
Today, the demand for fresh dog foods and frozen dog foods is growing at a relatively similar pace, as pet parents are willing to experiment with their dogs’ diets and recipes. Taking the new trends into consideration, leading players in the raw, fresh, & frozen dog food market are experimenting more with their offerings.
Among a majority of the latest market trends, experimentation and innovation in raw, fresh, & frozen dog foods is gaining significant traction among pet parents, especially those from the young generation.
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Personalization and Customization to Give Manufacturers an Edge in Global Markets
Leading stakeholders in the raw, fresh, & frozen dog food are capitalizing on the end users’ inclination towards offering specific nutrients to their pets through high quality dog foods.
Thereby, the option to customize the ingredients and nutrients according to the dynamic needs of pet dogs is gaining immense popularity among pet parents today.Raw, fresh, & frozen dog food manufacturers are introducing a ‘Choose Your Recipe’ option on their online distribution channels, allowing pet parents to choose various factors, right from ingredients to packaging.
Some market players are also offering nutritional experts’ advice while customizing their raw, fresh, & frozen dog food products. This is expected to provide an exceptional boost to the growth of these stakeholders in the global raw, fresh, & frozen dog food market.
Health Concerns about the Negative Effects of Raw Dog Food May Trigger Product Recalls
The raw, fresh, & frozen dog food market has always been characterized with the concerns about the health impacts of raw dog food on pet health. As raw dog food usually includes bacteria such as salmonella and E. coli, these can usually cause various gastrointestinal disorders among pets.
In addition, after consuming raw pet food, dogs are also likely to shed these potentially hazardous pathogens in the environment around them. This can pose serious harms to their parents or people handling the dog food, or even pose a risk to those who come in contact with the pets.
Dogs with poor immune systems are most vulnerable to E. Coli infection, and thereby raw dog food is commonly avoided by most pet parents around the world, and this may have a paramount impact on the growth of the global raw, fresh, & frozen dog food market.
In addition, numerous incidences of E. Coli infection among dogs on feeding raw dog food has been observed, which has triggered many product recalls in the world, especially in the North American region.
For instance, in June 2020, the Public Health Agency of Canada (PHAC) posted an outbreak notice indicating that four sick persons with the same strain of E. coli O157 infection were identified, and all of them had come in contact with raw pet food for dogs who had been fed it.
Consequently, six varieties of the Carnivora brand raw food have been recalled by Riveriene Farm Ltd. operating as Carnivora Pet Foods of Saskatoon, Saskatchewan, Canada.
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Raw, Fresh, & Frozen Dog Food Market: Region-wise Analysis
Based on the geographical factors, the raw, fresh, & frozen dog food market is broadly segmented into seven regions – North America, Latin America, Europe, East Asia, South Asia, Oceania, and Middle East & Africa.
The demand for raw, fresh, & frozen dog foods is significantly high in North America, as the culture of pet parenting is thriving in the region.
End users in the United States and Canada are showing more interest in gaining information about the ingredients of dog food products. This will trigger the trend of clean labels in the North American market raw, fresh, & frozen dog foods.
The market is also expected to introduce new opportunities for innovation, as pet parents’ awareness about dog nutrition is growing significantly in the region.
Europe is also emerging as a lucrative market for raw, fresh, & frozen dog food, with a significant revenue share in the global market. A mounting number of global leaders are introducing their new ranges of dog food products in developed European countries as well as in the United Kingdom (UK) market.
Innovations in ingredients and other offerings such as customizations in recipes and nutritionists’ advice are enabling market players to gain a competitive edge in European markets.
Furthermore, emerging countries in Asia Pacific and Latin America are also expected to create new opportunities for stakeholders in the raw, fresh, & frozen food market as the pet parenting culture continues to evolve rapidly in these regions.
Raw, Fresh, & Frozen Dog Food Market: Competitive Landscape
- Agrolimen SA
- Champion Petfoods
- Better Choice Company Inc.
- K9 Natural Foods
- Merrick Pet Care
- BrightPet Nutrition Group
- Stella & Chewy’s, Freshpet
- Whitebridge Pet Brands
- Nature’s Variety
- Natural Balance
- Pet Foods
- Real Pet Food Company
- Natures Menu.
In May 2020, Benyfit Natural – a part of the RPFC Group and a leading pet food brand in the European market – announced that it has launched a new series of raw bones and a new addition of complete meals in the range of its raw dog food products.
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Raw, Fresh & Frozen Dog Food-Segmentation
By Food Type
- Frozen Food
- Raw Food
- Fresh Food
By Breed Size
- Small Breeds
- Medium Breeds
- Large Breeds
- Dental Care
- Digestive Care
- Bone & Joint Health
- Weight Management
- Immune Support
- Energy & Muscle Support