According to a recent report by Future Market Insights (FMI), the ecotourism market is expected to surpass a valuation of US$ 17 Bn in 2021 and is set the witness growth at a CAGR of ~15% during the forecast period, from 2021.

FMI projects the education sector to significantly contribute towards the ecotourism market growth. The relationship between education and ecotourism is concerned with ensuring that organisations deliver effective interpretations of cultural, resource management, and environmental values.

Education with ecotourism is not only one way of transfering knowledge or information but it is about understanding and learning in a manner that personally involves ecotourism in an enjoyable and interesting manner.

Ecotourism provides a great opportunity to learners and students to receive education and gather knowledge along with personal and professional growth. It can help instil values in students that will lead to their involvement in environmental and other social issues in the future.

Governments around the world are adopting various initiatives to support the safety and security of tourists. The provision for better security to ensure the safety of tourists is enhancing the scope of tourism by boosting the number of visits from tourists from across the globe.

Also, steps taken by governments to preserve nature will present a conducive environment for the ecotourism market growth. They are also focusing on improvements in the agro-industry, as they have understood the importance of creating a sustainable environment. These initiatives have majorly boosted the market for ecotourism in the world.

Key Takeaways from the Ecotourism Market Study

  • North America, Europe, East Asia, and Oceania among others are the top-visited destinations for ecotourism.
  • The United States, the United Kingdom, China, and Australia among others are the most popular countries in the ecotourism market.
  • The demand for ecotourism will be higher among people aged between 26 years and 35 years.
  • Natural and wildlife ecotourism demand will rise considerably in the coming years.
  • UAE will emerge as a popular ecotourism destination backed by favourable government initiatives.

Impact of COVID-19 on the Market

The novel coronavirus outbreak had caused an economic downturn by disrupting corporate operations in the tour and travel industry. Tourists dependent countries felt the negative impacts of the pandemic longer than other economies.

As per the UNWTO, 100 to 120 million direct tourism jobs (including labour-intensive accommodation, food services industries and other transport industries) were at risk. Even after vaccination, somewhere people are scared about another wave of coronavirus in the countries like France and China, which is restricting people to go on foreign tours.

Who is winning?

Players in the ecotourism market are adopting a virtual and online approach to connect with potential tourists. A few key players in the ecotourism market are Eco Travel and Tourism LLC, Big Five Tours & Expeditions Inc., G Adventures, Praxis Holidays LLP, Greenloons LLC, Aracari, Adventure Alternative Ltd, Responsible Travel, Steppes Travel, Great Canadian Trails, Tropical Rainforest Education and Exploration, Windmill Holidays, Farhat Tours & Transfers S.P.C., Intrepid Travel, Frosch International Travel, GeTS Holidays, Midnight Sun Travel, TRUE ECUADOR TRAVEL, and Royal Arabian Destination Management among others.

Global Ecotourism Market by Category

By Type:

  • Nature & Wildlife
  • Cultural
  • Rural

By Tour Type:

  • Independent Traveler
  • Tour Group
  • Package Traveler

By Tourist Type:

  • Domestic
  • International

By Consumer Orientation:

  • Men
  • Women
  • Children

By Age Group:

  • 15–25 Years
  • 26–35 Years
  • 36–45 Years
  • 46–55 Years
  • 66–75 Years

By Region:

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • Middle East and Africa

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