The food and the beverage industry has witnessed considerable changes in the last couple of decades owing to the rapidly evolving consumer trends. Consumer food habits play a key role in shaping the trends within the food sector. In recent years, industry trends have revealed that a considerable amount of individuals are leaning towards processed food in comparison to home cooked meals. Thus, the growing demand for processed food has directly impacted the demand for food additives including sodium malate. Sodium malate is primarily used as a food additive in an array of food & beverage products such as bakery & confectionary products, meat products, soft drinks, and desserts. Furthermore, sodium malate is also used as a flavoring agent, acidity regulator, and buffering agent. Apart from the food & beverage industry, sodium malate finds applications in the cosmetic care industry. Thus, owing to the growing adoption of sodium malate in the food and cosmetic industry, the sodium malate market is expected to witness a considerable growth in the foreseeable future. Further, growing interest for sodium malate from the animal-feed sector is likely to present lucrative opportunities for market players involved in the sodium malate market.

Sodium Malate in Cosmetics and Personal Care Products

In the last couple of decades, the demand for cosmetic and personal care products has witnessed a considerable growth. Further, the cosmetic industry is one of the most important end use industries of sodium malate. The growing demand for cosmetic products has positively influenced the growth of the sodium malate market. In addition, sodium malate and malic acid play an imperative role in regulating the pH level of cosmetic products. The pH level of cosmetic products is one of the most critical aspects that have a direct impact on the overall texture and appearance of the skin. Further, it has been observed that modern day consumers are highly conscious of the pH of cosmetic products. Moreover, consumers are refraining from buying skincare or cosmetic products with a high pH level to avoid skin problems. Thus, for companies operating in the cosmetic space, controlling the pH level of their products becomes critical. Hence, the demand for sodium malate as a pH regulator has witnessed a notable growth in recent years – a trend that is likely to continue in the upcoming years. As the cosmetic industry continues to expand on the global scale, it offers promising prospects for market players operating within the sodium malate market.

Applications of Sodium Malate in Food & Beverage Industry on the Rise

Sodium malate finds multiple applications within the food & beverage industry. Several companies operating in the food & beverage sector are eyeing the untapped opportunities in developing regions in their efforts to expand their operations. In addition, factors including, rising disposable income and steady economic growth in the developing nations have influenced the demand for food and beverage products. Thus, as demand for confectionery, bakery, and other food products experiences a considerable growth, food additives have gained noteworthy traction as well. Moreover, the animal feed sector has expressed significant interest for sodium malate in the last decade and as per the recent observable trends, the demand is likely to further increase in the forthcoming years. The growth of the sodium malate market primarily relies on the demand from the food & beverage and the cosmetic industry. In addition, with additional research and development, researchers are exploring the potential applications of sodium malate in a range of industrial domains

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