Bread improvers play a crucial role in defining the functional and physical properties of bakery products. Bread improvers are used to boost taste, texture, color, and stability of bakery products such as cakes, donuts, buns, biscuits bread, croissants, rolls, and pizza. Emulsifiers are among the major ingredients that are primarily used as bread improvers in bakery product applications. Additional ingredients such as oxidizing agents, enzymes, and reducing agents are also commonly used in bakery applications. Bakery companies have been progressively innovating their product offerings to fulfill consumer demand on functional and taste requirements including high nutritional value and low fat. Demand for different varieties of bread such as multigrain and whole wheat spurs the need for bread improvers. Owing to these factors, the global bread improvers market is expected to cross US$ 5.3 Bn through 2029.

On account of the recent COVID-19 outbreak, the dynamics of the food and beverage industry has changed remarkably. The probability of smaller companies and micro bakeries of surviving the looming recession caused due to COVID-19 is vulnerable. On the other hand, likelihood of bigger commercial bakeries surviving is substantially high. Nonetheless, this does not protect the bigger companies from the ongoing turmoil. Some leading players such as PepsiCo have already halt their production of cereals and snacks owing to rapidly spreading COVID-19 infection among people. Similarly, other companies have ramped up their production to offset the growing threat from COVID-19 pandemic. Post normalization of the COVID-19 situation, bread improvers will start gaining impetus.

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Subsequent Focus and Rising Demand for Clean Label Bread Improvers

The mounting concerns over food quality and safety amid consumers, complexities in food products, and the global increase in food trade have led to the pre-requisite for innovative and new ingredients and food processing methods. The trend of utilizing healthy and organic food ingredients is a result of the demand for clean-label bread improvers. These products are free of harmful chemicals and synthetic additives across the globe, especially in developed regions such as North America and Europe. The demand for clean label bakery products is growing speedily in developed economies such as the U.S., France, Germany, and the U.K. Thus, the booming food & beverage industry and changing lifestyles have uplifted the demand for clean label bread improvers.

The demand for clean label bakery products is rising worldwide owing to the growing concerns of consumers related to the quality of diet. In the European Union, bread is considered as a staple food; however, consumers keep looking for healthful alternatives to the bakery products produced using clean label ingredients. Owing to this, food companies are launching new products made with enzymes that have emerged as a clean label option in the bread improvers market. Increasing innovations within the bakery industries are likely to drive demand for bread improvers.

Owing to the COVID-19 pandemic, demand for bread and bakery items has spurred rapidly. As consumers are stockpiling their personal pantries, significant demand for bread and bakery products is being witnessed. Gradually the supply of these products is reducing, as manufacturers are not ramping up production any further. Thus, demand for bread improvers is likely to grow at a moderate rate.

Growing Application Scope of Bread Improvers
Bread improvers are conventionally used to decrease the time needed for flour dough to rise and to improve its workability. However, with growing investments in R&D, new applications are emerging. For instance, mounting usage of certain enzymes in the dough, are added to the dough, to decrease its protein solubility. Thus, they enrich both the nutritional and taste profile of the food product. A few other emerging applications include textural improvements, flavor enhancements, protein-based fat replacements, are prolonging shelf life.

Bread improvers find myriad applications in bread, pastries, buns, muffins, rolls, and cakes for prolonged shelf life in order to maintain its softness. Many pastry and cake producers have commenced marketing single-serve pastry products, by considering the overall trend of shorter preparation time and increased convenience. Flour used in baking is generally treated with cake or bread improvers to have characteristic texture and taste. Therefore, in developing regions such as APAC, increasing demand for patisserie products is likely to augment the demand for bread improvers in the region.

COVID -19 : Impact Analysis

COVID-19 pandemic has bolstered the demand for bakery products at the initial stage. However, declaration of nation-wide lockdowns has created havoc among consumers, and as a result, they have stored the eatable products in bulk. Therefore, the current situation has started to disrupt the supply chain of food products along with shutdown of factories. Owing to this, the demand for bread improvers is growing at a slow pace. 

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