The International Agency for Research on Cancer (IARC) have classified the use of talc-based baby powder on the genitals and buttocks as possibly carcinogenic to humans. The Center for Disease Control and Prevention, and the Occupational Safety and Health Administration cited that repeated inhalation of talc might harm the lungs. Moreover, the European Union has banned the use of talc in health and beauty products for health and safety concerns.
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Key Takeaways of Baby Powder Market Study :
Talc-based baby powder was a dominant segment in the market. However, corn-starch-based baby powder is expected to gain considerable traction during the forecast period, attributable to perception of corn-starch as a safer and organic ingredient with relatively larger particles as compared to talc.
Some of the key players operating in the baby powder market are Artsana Group, Asahi Group Foods Ltd., The Burt’s Bees, California Baby, Chattem, Inc., GLÜKi Organics, Johnson & Johnson, Kimberly-Clark Corp, Libero, Lion Corporation, Mamaearth, Mann & Schröder GmbH, Mee Mee, Mothercare, Oriflame Holding AG, Osotspa Company Limited, Pigeon, Prestige Consumer Healthcare, Inc., Procter & Gamble Co., PZ Cussons, Surefil an Abaco Partners Company, The Himalaya Drug Company, Wakoda, Wyeth, and others.
North America and Europe combined account about 50 percent of market share in global baby powder market owing to high penetration rate in these regions.
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The premium price products segment is estimated to witness a significant CAGR growth in the global baby powder market over the forecasted period, owing to premiumization of baby powders associated with high safety and quality standards.
The product availability of conventional baby powder is high in the market as compared to organic baby powder. Also, organic baby powder are relatively expensive. As a result, conventional baby powder has high sales.
“Manufacturers in the baby powder market can gain significant profits by targeting developing countries in the Middle East and Africa, attributable to anticipated higher birth rates in these regions during the forecast period,” says an FMI analyst.
The global baby powder market is segmented in detail to cover every aspect of the market and present a complete market intelligence approach to readers.
Ingredient
Talc-based
Corn-starch-based
Price
Mass
Premium
Nature
Organic
Conventional
Sales Channel
Direct Sales
Modern Trade
Convenience Stores
Departmental Stores
Specialty Stores
For instance, the leading player of baby powder Johnson and Johnson Company strengthen their product portfolio by introducing three variants of baby powder that are corn-starch-based.
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For the past decade, developed countries dominated the baby powder market owing to product availability and awareness among consumers. However, this trend is shifting towards the emerging markets. Countries such as Niger, Uganda, and Nigeria, are anticipated to have the highest birth rates in the forecast period. Therefore, the Middle East and Africa is considered a highly lucrative market for manufacturers of baby powder. Moreover, countries such as China and India have a massive population, out of which approximately 20% are babies. Generating general awareness among the population in such developing countries is expected to create numerous opportunities in the current market scenario.