Customized Premixes Market will skyrocket, as the pandemic has highlighted the need for healthy living

A recent market study published by Future Market Insights on the customized premix market offers global industry analysis for 2015-2019 & opportunity assessment for 2020–2030. The study offers a comprehensive assessment of the most important market dynamics. After conducting a thorough research on the historical, as well as current growth parameters, the growth prospects of the market are obtained with maximum precision.

According to Future Market Insights (FMI) global tracker, worldwide revenue of customized premix market will rise 6.37% year over year to US$ 8.8 Bn in 2020. Market players must capitalize on consumers’ ever-increasing focus on health to support healthy lifestyle for employees and shoppers.

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Manufacturers are developing patented fortified premixes with additional nutrient aspects. Fortification of bakery and dairy products will remain among driving factors for evolution of customized premixes market across the world.

The COVID-19 crisis has turned healthcare systems upside down and challenged consumers’ sense of well-being. Consumers are taking charge of their health, in various ways, more than ever before. They are showing interest about their risks associated with their health and interacting with doctors in new and different approaches.

customized premix market

Customized Premix Market Size Study

  • Global revenue pool of customized premix market will double during 2020-2030
  • Amino acids premixes to capture leading value share, whilst vitamin premixes will see soaring demand in near future
  • Demand for powder customized premixes will remain substantially high compared to liquid form
  • Customized premixes that help improve energy and weight management will stay high in demand
  • Sales of premix blends to remain prominent through 2030
  • Food sector will be key revenue generator in customized premixes market over following decade
  • North America and Europe to account for major value share in customized premixes market, collectively, about 84%

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Customized Premix Market – Competitive Intelligence

The global customized premix market is highly fragmented, characterized by several large-scale as well as medium- and small-scale players. Given rising competition, players are investing in production developments and innovations in order to improve their market position. For instance,

  • Archer Daniels Midland (ADM) Company has rolled out new assembly of flours, which all-purpose flours, organic flours, and organic premium bread flours, with additional organic milled products.
  • Karl Fazer has introduced two different bakery products – Fazer Kinuskimarenkileivos and Fazer Suklaamarenkileivos – in an effort to expand its product portfolio to meet requirements in bakery industry.

Manufacturers of customized premixes are expanding their consumer base by penetrating into developing countries. Leading players, in particular, are creating robust network with distributors of their product offerings. As market competition is continuously increasing, various players are setting up subsidiaries in several regions and scaling up their production capacity to satiate ever-rising demand.

Key Segment

Ingredient Type

  • Vitamin Premix
  • Mineral Premix
  • Nucleotides Premix
  • Amino Acids Premix
  • Enzymes
  • Coccidiostats
  • Probiotics
  • Prebiotics
  • Multigrain Premix
  • Omega 3 Fatty Acids
  • Excipients
  • Gums
  • Botanicals
  • Sweeteners
  • Flavours
  • Proteins
  • Color


  • Powder
  • Liquid


  • Bone Health
  • Immunity
  • Digestion
  • Energy
  • Heart Health
  • Weight Management
  • Vision Health
  • Brain Health & Memory
  • Resistance
  • Others


  • Food Sector
    • Early Life Nutrition/ Baby Food
    • Medical Nutrition
    • Sports Nutrition
    • Energy Drinks
    • Milk and Milk products
    • Bakery and Confectionery Products
    • Cereals & Snacks
    • Oils and fats
    • Staple foods (Flour, Salt and Rice)
  • Dietary Supplements
  • Pharma OTC Drugs
  • Pet Food

Product Type

  • Premix blends/ Direct-to-consumer Solutions
  • Drum-to-hopper Formulations

Regional Outlook

  • North America (US, and Canada)
  • Latin America (Brazil, and Mexico)
  • Europe (Germany, UK, Russia, France, and Italy)
  • South Asia (India, Indonesia, and Thailand)
  • East Asia (China, Japan, and South Korea)
  • Oceania (Australia and New Zealand)
  • Middle East & Africa (MEA) (Turkey, GCC Countries, and South Africa)

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Key Questions Answered by the Report

  • How the market for customized premix is expected to shape up in coming ten years?
    The global customized premix market size will value around US$ 17.9 Bn in 2030. Market revenue pool will expand 6.37% year over year in 2020.
  • Which is the largest market for customized premixes?
    North America and Europe represent the largest markets for customized premixes, globally, given heightening health concerns as well as strict regulatory norms regarding food fortification.
  • How the competition is structured in global customized premix market?
    The global customized premix market is highly fragmented with presence of various leading and emerging players including, Archer Daniel Midland Company, AQC Chem Lab (P) Ltd, and Barentz International B.V..
  • Which product type will remain high in demand in global customized premix market?
    Among various product types, demand for premix blends will remain high over decade ahead in global customized premix market. However, market players are also tapping into direct-to-consumer solutions to ensure relevant returns.
  • Which application will remain highly profitable for players in global customized premix market?
    Market players are reaping substantial revenue from food sector. Under the application category, usage of customized premixes will remain prominent in bakery and confectionery products and cereals & snacks.

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