Natural Cosmetics Market Outlook, SWOT Analysis And Forecasts By 2027

According to a recently published business intelligence report by Future Market Insights (FMI), the global natural cosmetics market was valued at over US$ 36 Bn in 2019. Rising awareness about the side effects of chemical-based beauty products and the trend of ‘green beauty’ is encouraging manufacturers to increase the production of natural cosmetics to target and retain a large segment of consumers.

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Tata’s Natural Alchemy, LLC and Henkel AG & Company, KGaA are amongst the top companies introducing all chemical-free products in their portfolio, as consumers’ inclination towards cosmetics with natural, safer ingredients intensifies.

Key Takeaways – Natural Cosmetics Market Study 

  • In comparison with demand in commercial spaces such as salons & spa, household consumption of natural cosmetics remain on the higher side. Adoption of natural cosmetics in households accounts for approximately 2/3rd of the market revenue.
  • As per the FMI’s study, hair care and skin care natural cosmetics account for more than 50% of the total sales. Growing demand for these traditional products with organic and plant-based ingredients is expected to complement the market growth.
  • In 2019, sales of unisex natural cosmetics held over 1/4th of the total revenue. On the contrary, natural cosmetics for men are expected to witness higher demand over the forecast period.
  • Sales of natural cosmetics through wholesalers or distributors continue to account for the high share of the global market value.
  • To strengthen their distribution network and increase consumer base, manufacturers are directing their sales towards convenience stores and hypermarkets/supermarkets.
  • Distribution via online stores is expected to gain tremendous popularity shortly.
Europe Captures Major Market Share

Over the forecast period, Europe will continue to hold a significant share in the global natural cosmetics market. European Union has set up a sophisticated legislative framework for players to enter the natural cosmetics market. It assures that products sold in the EU market should fulfill the required standards.

In addition, European consumers widely prefer natural and plant-based products as the region supports sustainability, which, in turn, is fueling the market growth. Demand will remain concentrated in Germany, Spain, France, Italy, and the UK and the presence of a larger distribution network with various sales channels will continue to attract new consumers.

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More Valuable Insights

FMI’s report on the natural cosmetics market is segmented into five major sections-


  • Skincare
  • Haircare
  • Fragrance
  • Toiletries
  • Male
  • Female
  • Unisex
  • Baby
  • Personal care
  • Salon & spa
Sales Region
  • Hypermarket/Supermarket
  • Online Stores
  • Convenience Stores
  • Specialty Stores
  • Wholesale/Distributors
  • Club Stores

And region to help readers understand and evaluate lucrative opportunities in the global natural cosmetics market.

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Natural Cosmetics for Male Consumers to Gain Traction in Future

Modern men are taking a keen interest in caring for their skin. A rising number of men are inclining towards personal grooming and boosting greater self-confidence by looking good. In recent times, men are no longer limiting themselves to only shaving products and deodorants and becoming habitual users of skin and personal care products.

The organic and vegan beauty movement is also playing an important role in building a male consumer base. Additionally, chemical-free skincare products are finding greater resonance among young men who choose to align themselves with renowned brands. This, in turn, is expected to fuel the demand for natural cosmetics for male consumers.

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