The ASEAN organic cosmetics market was valued at US$ 2,564.7 Mn in 2014 and expected to reach US $ 4,410.9 Mn by 2020, reflecting a CAGR of 9.5% during the forecast period. The ASEAN organic cosmetics market is expected to account for nearly 6.6% of the global organic cosmetics market by 2020. The ASEAN organic market witnesses a major contribution from hair care followed by skin care and makeup products.
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Beauty and Personal care industry includes skin care, hair care, oral care, toiletries, and others. With increase concerns for enhanced appearance, the cosmetic products are witnessing an increased adoption among the consumers across the globe. Moreover, demand for specialized products such as anti-aging, tinted sunscreen,and anti-whitening by the consumers has led the manufacturers to develop such cosmetic products.
On the basis of product type, the sub-segmentation includes skincare, haircare, makeup, perfumes, toiletries, and others which includes feminine hygiene, baby care, and oral care. Among the above-mentioned sub-segments, the organic skincare market in ASEAN was valued at US$ 1, 089.2Mnin 2014 and is expected to register a CAGR of 9.7% by 2020.
Additionally, organic hair care is expected to be the largest market in terms of market share contribution, registering a CAGR of 9.3% by 2020. The demand for organic skincare cosmetic products is supported by increasing acne problems due to oily skin coupled with air pollution among ASEAN consumers.
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Regional Analysis
Geographically, the market is sub-segmented into six countries namely Thailand, Malaysia, Indonesia, Singapore, Philippines and Vietnam. Among all these countries Thailand and Indonesia, collectively accounted for 53.8% of the total organic cosmetics market in 2014.Thailand is expected to dominate the overall ASEAN Organic cosmetics market, accounting for 29.3% market share by 2020.
However, Singapore is expected to register highest CAGR 9.8% followed by Malaysia. The growth in Singapore is supported by rise in disposable income and awareness among the consumers through various promotional techniques.
Competitive Players Outlook
The ASEAN Organic cosmetics market is dominated by international players such as L’Oreal Group and Estee Lauder Inc. Apart from these, some of the key players profiled in this report include Weleda Inc., Groupe L’OCCITANE, W.S. Badger Company, Inc.
Additionally, companies are focussed on widening distribution channel across the globe. This is further supported by the use of modern techniques such as online marketing and branding to create visibility of products among the increasing online users across the globe.
Organic cosmetics products are retrieved from organically grown ingredients and processing it naturally without any addition of the chemical. The emerging concern with wellbeing, consciousness for greener products and awareness among the consumers about the availability of safer cosmetic products is expected to fuel the market growth for organic cosmetics in the near future.
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By Segment:
on the basis of distribution channel
- Departmental Stores
- Franchise Outlet
- Beauty Specialist Salon
- Direct Sales
- Chemist/ Pharmacies
- Internet
- Others
on the basis of product type
- Skin Care
- Hair Care
- Make Up
- Fragrances
- Toileteries
- Others