The US NFC lemon juice market value is expected to total US$ 297.4 Mn in 2021, according to Future Market Insights (FMI). The overall market value is expected to reach US$ 574.7 Mn, registering healthy growth at 6.8% CAGR during the forecast period (2021-2031).

Growth in the market is attributed to the surging demand for on-the-go juice sachets that complement fast-paced lifestyle. With the trend of clean label solutions and veganism making deeper inroad in the U.S., NFC lemon juice manufacturers are encouraged to introduce sustainable and 100% natural products to expand their customer base.

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US NFC Lemon Juice Market Outlook 2016-2020 in Comparison to 2021-2031 Growth Forecast

The U.S. NFC lemon juice market grew at a steady CAGR of 4.8% between 2016 and 2020, estimates Future Market Insights. The beverage market in the U.S. has observed exponential rise in sales, demonstrating the juice segment’s potential scope. Popular brands of natural drinks and beverages are pacing their way easily in supermarket shelves and at grocery stores.

Plant-based products contribute to healthy eating habits, and provide more nutritional value, vitamins, minerals, and healthy fats as compared to animal-derived alternatives. Hence, Future Market Insights predicts, the market growth outlook will remain optimistic, expanding at a robust pace of 6.8%CAGR between 2021 and 2031.

projected bps change in market share for key segments in us nfc lemon juice market 2021 2031

Introduction of Citrus & Refreshing Flavor in NFC Lemon Juice Market Stimulating Growth

Key players are introducing better-for-you beverages emphasizing on refreshing flavors as consumers continue to value flavour over sweetness. While lemon and lime flavors will remain popular in beverages, customers are trying new citrus and exotic flavors that are sweet without the additional content of sugar or artificial sweeteners.

Citrus flavors such as grapefruit, blood orange, tangerine, meyer lemon, and yuzu have a mild sweetness and hint of sour and bitter flavour. These flavors compliment the pleasant mouthfeel of seltzer and sparkling water, encouraging consumers to try these exotic beverages.

Growing Consumption of Free-Form Food & Beverages Products Pushing Market Demand

Growing awareness regarding the effects of allergens on human health and related diseases, consumers across the U.S, are opting for allergen-free products. Free-form options have grown by leaps and bounds in recent years. Option of gluten-free, lactose-free, and dairy-free items are paving the way for free-form food in the market.

Rising cases of intolerance and allergy among consumers are driving them to switch to allergen-free food products, resulting in increased consumption of NFC lemon juice over the projection period.

Will Production of Nutritional Mixes and Blends in Juices Surge the Demand for NFC Lemon Juice?

In the U.S., demand for nutritional mixes and blends in increasing among consumers. This is in line growing demand for beverages with nutritious value and unique flavour. Hence, key companies are increasing their research in developing nutritious juice flavors and blends, catering the surging demand in the country.

As millennials are increasingly willing to explore different juice blends and mixes, key companies are focusing on introducing new flavors and blends in the market.

How will Growing Trend of Veganism Drive NFC Lemon Juice Sales in the U.S?

Trend of veganism is surging across the globe, especially among millennials. Increasing number of people are switching to vegan diet owing to several factors such as issues related to social taboo, cultural or religious limitations, or simply because vegetarian diets have proved to be more beneficial and healthy than animal derived food.

Additionally, consumers are becoming conscious regarding humane treatment of animals which is fueling the adoption of veganism. With growing demand for vegan food products, consumers are increasing the consumption of plant-based food products. These factors are expected to drive growth of the NFC lemon juice market.

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How are Nutritional Properties of NFC Lemon Juices Boosting Growth of the U.S. Market?

Juices possess the same properties and taste as of fruits and vegetables. Manufacturers convert lemons into juices through a fine process which retains all the natural and nutritional properties.

Consumers across the globe are now preferring juice as taste, aroma, and nutritional contents are better maintained during the process, and it is minimally processed.

How COVID-19 Impacted the NFC Lemon Juice Market?

Unprecedented outbreak of COVID-19 across the globe improved the sales of NFC lemon juice. With the advent of the pandemic, purchasing patterns of consumers evolved. To reduce the spread of the diseases, consumers are relying on e-commerce platforms and delivery platforms for the purchase.

As a result, NFC lemon juice manufacturers are collaborating with various online platforms such as Amazon to meet the surging demand.

Lemon juice, like many citrus fruit juices and a few others, is being sought because it contains vitamin C, which stimulates immune systems and may provide some protection against the coronavirus.

Competitive Landscape

Key players operating in the U.S. NFC lemon juice market are focusing on providing convenient packaging. As many individuals prefer on-the-go food items due to fast-paced lifestyles and time constraints , key players are increasing the production of tiny sachets of juice.

NFC Lemon Juice Market by Category

By Nature:

  • Organic
  • Conventional

By Distribution Channel:

  • B2B
  • B2C
    • Modern Grocery Retailer
      • Hypermarkets/Supermarkets
      • Convenience Stores
      • Specialty Stores
      • Groceries
      • Whole Sales
      • Others
    • Online Retail

By Application:

  • Food
    • Dairy and Frozen Products
    • Bakery and Confectionery
    • Jam, Jellies and Preserves
    • Others (Fast Food, Sizzler, etc)
  • Beverages
    • Juice
    • Soft Drinks
    • Squash
    • Cider

Key Questions Answered in the Report

What is the NFC lemon juice market size?

What is the global market share of Argentina in NFC lemon juice market?

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