The US NFC lemon juice market value is expected to total US$ 297.4 Mn in 2021, according to Future Market Insights (FMI). The overall market value is expected to reach US$ 574.7 Mn, registering healthy growth at 6.8% CAGR during the forecast period (2021-2031).
Lemon juice is one of the most widely consumed juices in the U.S. As consumers are becoming increasingly health conscious, consumption of healthy fruit drinks have surged in the U.S. With rising prevalence of lifestyle disorders such as obesity and others, consumers have become increasingly receptive and inclined toward plant-based products, such as juices and other plant-based beverages.
Growth in the market is attributed to the surging demand for on-the-go juice sachets that complement fast-paced lifestyle. With the trend of clean label solutions and veganism making deeper inroad in the U.S., NFC lemon juice manufacturers are encouraged to introduce sustainable and 100% natural products to expand their customer base.
Plant-based products contribute to healthy eating habits, and provide more nutritional value, vitamins, minerals, and healthy fats as compared to animal-derived alternatives. Hence, Future Market Insights predicts, the market growth outlook will remain optimistic, expanding at a robust pace of 6.8%CAGR between 2021 and 2031.
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To meet the growing customer demand for nutritional and sustainable foods, manufacturers are designing goods with natural ingredient compositions and minimal processing. They are also offering convenience and on-the-go foods with a healthy twist to fulfil the millennial palate.
“NFC lemon juice manufacturers are consistently introducing new products that are more innovative in terms of ingredients and flavours. On the backdrop of growing demand for organic and plant-based beverages, NFC lemon juice is being developed without sacrificing taste, flavour, texture, or nutritional value. This is expected to create lucrative growth opportunities across the U.K. and the U.S.” says a lead analyst at FMI.
Consumers are demanding products free-form allergens and other unnatural forms of preservatives. Free-form ties in with clean labeling – where labels such as “free from”, “minimally processed”, “gluten free”, “organic”, and non-GMO” are the first checkpoints in a consumer purchase decision.
COVID-19 Impacted the NFC Lemon Juice Market
Unprecedented outbreak of COVID-19 across the globe improved the sales of NFC lemon juice. With the advent of the pandemic, purchasing patterns of consumers evolved. To reduce the spread of the diseases, consumers are relying on e-commerce platforms and delivery platforms for the purchase.
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Key Takeaways from the US NFC Lemon Juice Market Study:
- U.S NFC lemon juice market is estimated to reach US$ 297.4 Mn in the year 2021 , expanding at 6.8% CAGR over forecast period.
- Conventional segment accounted for significant share of 85.3% in U.S. NFC lemon juice market.
- Organic segment is expected to grow with a CAGR of 8.9% over the forecast period. Growth is attributed to rising preference of organic fruits and vegetables juices are over conventional ones.
- On the basis of distribution channel, B2C segment accounted for significant share of 57.9% in U.S NFC lemon juice market in 2021.
Players in the US NFC lemon juice business are banking on rising demand for beauty products in the U.K. Ever-increasing demand for natural personal care products and cosmetics is likely to result in large increases in sales of lemon juice utilized in these products.
Some of the leading companies offering NFC lemon juice are LemonConcentrate S.L., Dream Foods International, LLC, Baor Products S.L., Bevolution Group, Argenti Lemon S.A, Citrus World Inc., Prodalim Group, Citrusvil S.A., Louis Dreyfus Company, Dohler GmbH, and Others.
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NFC Lemon Juice Market by Category
By Distribution Channel:
- Modern Grocery Retailer
- Convenience Stores
- Specialty Stores
- Whole Sales
- Online Retail
- Modern Grocery Retailer
- Dairy and Frozen Products
- Bakery and Confectionery
- Jam, Jellies and Preserves
- Others (Fast Food, Sizzler, etc)
- Soft Drinks
- Others (Mocktails, Syrups, etc)
- Others (Decorative, For Artificial Ripening, etc)