Water Soluble Pods Packaging Market expected to reach US $ 400 Mn & ~ 16.4% CAGR Over forecast period 2021–2028

Water-soluble pods packaging  is another offering by the sustainable packaging industry, which is intended to diminish waste disposal around the world. This packaging is beneficial in a lot of ways, which make its products witness a definite market growth. However, a new research report by Future Market Insights predicts an even more positive future for the market.

According to this report titled  ‘Water Soluble Pods Packaging Market: Global Industry Analysis 2013 – 2017 and Opportunity Assessment 2018 – 2028,’ the global water-soluble pods packaging market is expected to witness skyrocketing growth rate in the coming decade. This critical analysis reveals that the global water-soluble pods packaging market is expected to hold a market value of US $ 135 Mn in 2018, reaching a value of US $ 620 Mn by the end of 2028. The exponential CAGR for the global  water- soluble pods packaging market  is expected to stand at 16.4% during the forecast period 2018-2028.

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Water Soluble Pods Packaging Market: Dynamics

The positive aspects related to the usage of water-soluble pods packaging is marking the growth of this market. As the name suggests, these pods are water-soluble, which makes these environment friendly as well. These pods are used in the packaging of laundry detergents, dish wash, spa cosmetics, etc.

The usage of eco-friendly packaging of products is necessary due to excessive usage of plastic around the world, which has led to rising concerns about non-decomposable waste accumulation. Water-soluble (PVA) films are soluble in cold and hot water and hence leave no residue. These beneficial features of PVA are encouraging detergent manufacturers to use it as a packaging material. Procter & Gamble, a global manufacturer of consumer goods and household products has witnessed sales to the tune of US $ 1.5 billion from their product named “Tide Pods and Ariel Pods” are laundry detergent pods.

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However, there are a few myths and risks associated with the usage of water-soluble pods. Some believe that the smell of laundry pods causes irritation and headache. It is also believed that water-soluble pods result in clogging. Other than this, some cases have shown that the consumption of water-soluble pods can be life-threatening. The packaging of water-soluble pods is such that it makes children consume these thinking it to be candy – there have been numerous instances of such cases. All these factors may discourage the use of water-soluble pods, which may result in restricted growth of the global water-soluble pods packaging market.

Preview Global Water Soluble Pods Packaging Market Segmentation Material Type – Poly Vinyl alcohol; Product Type – Single-layer water pods, Dual-layer water pods, Multi chamber water pods; End-Use – detergents, hand wash, dishwash, others (shaving creams); Thickness Type – Below 30 micrometer, 31-60 micrometer, 61 micrometer thickness: 

Water Soluble Pods Packaging Market: Dish Wash and Detergents to Have Neck to Neck Competition

Among the different uses of water-soluble pods packaging, dishwashers and detergents are the most common. According to this research report, the dish wash and detergent markets are expected to witness a similar growth rate in the global water-soluble pods packaging market. However, in terms of market value, the detergents market is way ahead of the dish wash market. The report further indicates that water-soluble pods packaging will be a key part of other end-user industries in the near future.

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Market Taxonomy

Material type

  • Poly vinyl alcohol

Product Type

  • Single layer water pods
  • Dual-layer water pods
  • Multi-chamber water pods

 End use

  • Detergents
  • Hand wash
  • Dishwash
  • Others (shaving creams)

Thickness Type

  • Below 30 micrometers
  • 31-60 micrometers
  • 61-micrometer thickness


  • North America
  • Latin America
  • Western Europe
  • Eastern Europe
  • APAC
  • Japan
  • MY

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