A large number of population is inclining towards sustaining a healthy lifestyle, which propelled buyers to consume food and beverages which has some potential health benefits. With the recent trend, buyers have become more conscious about what they are consuming in their diet, due to which consumers are ready to spend on a holistic approach to health and wellness that involves nearly every aspect of life.
Additionally, People are facing health-related diseases such as high cholesterol, strokes, high blood pressure, heart diseases and high blood sugar which increased the demand for low fat drinks in the food and beverage industry. Buyers are becoming more conscious and shifting their preference towards consuming low calories, Sugar free, gluten free and low fat drinks.
Low fat drinks are healthy and nutritious rich drinks with reduced fat and low in calories. Buyers across the globe are reducing the intake of certain beverages which are high in fat, sugar and sodium. Further, they are opting for low fat drinks with less artificial ingredients.
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Growing concern about the side effects of synthetic additives and chemicals used in food and beverages is driving the demand for low fat drinks. For Instance, In 2020 PepsiCo, Inc., introduced a sugar free variant in its Mountain dew product line of carbonated drinks in the U.S.
Health benefits of consuming low fat drinks:
Consumers are rapidly shifting towards the consumption of low fat drinks for the prevention of health issues and meeting dietary requirements. A growing number of consumers, especially Millennials, are consuming low far drinks to prevent various diseases, such as obesity, high blood pressure, gallbladder disease & gallstones, diabetes, osteoarthritis and others Moreover, consumers also consume weight management beverages to prevent common ailments, such as cold or digestive problems. Consequently, the demand for low fat drinks is increasing which provide various nutritional and health benefits.
Consumer preferences towards plant based low fat drinks:
Consumers are adopting consumption of vegan products, including plant-based beverages. Lactose intolerant consumers prefer more of plant-based low fat drinks owing to the increasing food safety concerns due to usage of antibodies and hormones used in dairy-based products. People are now aware of cruelty towards animals and inclining towards consumption of vegan low fat drinks.
Vegetables and fruits contain many nutrients, including vitamins and minerals, are rich in fibre, as well as have hundreds of beneficial plant chemicals like phytochemicals. These phytochemicals function as antioxidants which helps in the reduction of extra body weight. Fruits and vegetables come from natural sources. As a result, the body will absorb more nutrients as compared to natural and artificial beverages.
There are many health benefits associated with the consumption of vegetables and fruits, which include maintaining healthy blood pressure, reducing blood cholesterol levels, reduced risk of many chronic diseases, lower incidences of cardiovascular diseases, and others. Thus, increasing the demand for low fat drinks.
Demand for natural low fat drinks among buyers:
Buyers are demanding more of natural low fat drinks. Natural low fat drinks which are animal or plant-based are more nutritional as compared to any other drinks like carbonated beverages and others. Natural and fresh low fat drinks come from food-based sources, and as a result, the body will absorb more nutrients as compared to beverages that have artificial ingredients. Several health benefits are associated while consuming natural beverages, which include no obesity, healthy lifestyle, natural cures, weight control and weight loss.
On the other hand, carbonated drinks are made from artificial chemicals and vitamins, which may cause harmful effects on health. Thus, with an increase in the awareness among the population about the health benefits of natural beverages, consumers are inclining towards natural, non-modified functional ingredient products, which is expected to surge the demand for the weight management beverages market during the forecast period.
For instance, Roquette offers nutriose, which a sugar free low fat drink. Nutriose is a low fat drink which will increase the fibre consumption and boost energy. Furthermore, it has digestive benefits and helps in blood glucose management.
Rising demand for premium and economical range products:
An increase in the disposable income of buyers leads to an increasing preference for premium products. Many multinational companies such as Amway, DuPont, and other low fat drinks in different varieties in terms of premium and economical ranges.
These manufacturers’ are expanding lucrative opportunities to capitalize on premiumization of their low fat drinks portfolio to gain traction in the market due to an increase in globalization and economic growth. In 2020, Asahi Breweries Ltd, started producing it first alcohol-free beer “Asahi Dry Zero” using renewable energy by following steps of Asahi super dry.
Global Sugar-Free Sweets: Key Players
Innovations in the food and beverage industry are being made to meet the food industry demand for healthy food products for human consumption without negotiating on flavor, taste, texture, and nutritional qualities of the product. Some key players of low fat drinks are
- PepsiCo, Inc.
- Herbal Water, Inc.
- THE COCA-COLA COMPANY
- Diageo plc.
- Global Brands Limited
- Bacardi Limited
- Kold Group
- SGC Global
- LLC, and AB InBev (Spiked Seltzer)
- Asahi Breweries, Ltd.
- Kold Group
- Malibu Drinks
- Other.
Moreover, low fat drinks players are engaging in increasing their product portfolio by expanding their global operations to other regions by strengthening their distribution channels. Multinational companies are focusing on the expansion of their manufacturing facilities and acquiring local players that would complement their product offerings. For example, Coco Cola offers several low fat drinks such as DASANI, Sprite Zero, Diet coke, gold peak unsweetened tea and many more.
Opportunity for low fat drinks key players:
Higher Internet penetration whole over the world has led to the emergence of e-Commerce as a source for convenient and accessible sales channel for low fat drinks. Many retailers and manufacturers are coming up with their low fat drinks to target large section of buyers by setting up online shopping options on e-commerce websites or through their company websites Organic India Pvt. Ltd., healthvit.com, Medisyskart, Amazon, Flipkart, and others are some of the online stores which supply low fat drinks, globally.
Evolution in the lifestyle trend anticipated the rise of low fat RTD beverages. Consumers are focusing more on low fat drinks which can be consumed without any efforts with more nutrition consumption. Manufacturers are adopting various strategies to produce feasible RTD low fat drinks without artificial sweeteners and clean label.
COVID-19 Impact on low fat drinks:
In Covid-19, people were having the limited reach to fresh food which leads to consumption of more processed food and beverages. Consumers’ preferences shifted to eating healthy food, nutritious and low calories potentially increased the demand for low fat drinks. Consumers anticipated the demand for low fat drinks which will boost the immune system.
The Low fat drinks market report offers a comprehensive evaluation of the market. It does so via in-depth qualitative insights, historical data, and verifiable projections about market size. The projections featured in the report have been derived using proven research methodologies and assumptions. By doing so, the research report serves as a repository of analysis and information for every facet of the Low fat drinks market, including but not limited to regional markets, nature, source, product type, packaging, and a distribution channel.
The Report Covers Exhaustive Analysis on:
- Low fat drinks market segment
- Low fat drinks market dynamics
- Low fat drinks market size
- Low fat drinks supply and demand
- Current trends/issues/challenges pertaining to Low fat drinks market
- Competition landscape and emerging market participants in Low fat drinks market
- Technology related to production/processing of Low fat drinks
- Value chain analysis of the Low fat drinks market
Regional Analysis Includes:
- North America (U.S., Canada)
- Latin America (Mexico, Brazil, Rest of Latin America)
- Europe (Germany, U.K., France, Italy, Spain, BENELUX, Poland, Russia, Nordic, Rest of Europe)
- East Asia (China, Japan, South Korea)
- South Asia (India, Thailand, Malaysia, Vietnam, Indonesia)
- Oceania (Australia, New Zealand)
- Middle East & Africa (GCC Countries, South Africa, Rest of MEA)
The Low fat drinks market report has been compiled through extensive primary research (through interviews, surveys, and observations of seasoned analysts) and secondary research (which entails reputable paid sources, trade journals, and industry body databases). The report also features a complete qualitative and quantitative assessment by analysing data gathered from industry analysts and market participants across key points in the industry’s value chain.
A separate analysis of prevailing trends in the parent market, macro- and micro-economic indicators, and regulations and mandates is included under the purview of the study. By doing so, the Low fat drinks market report projects the attractiveness of each major segment over the forecast period.
NOTE: All statements of fact, opinion, or analysis expressed in reports are those of the respective analysts. They do not necessarily reflect formal positions or views of Future Market Insights.
Low Fat Drinks: Market Segmentation
On the basis of Product Type:
- Alcoholic
- Non- Alcoholic
On the basis of Source:
- Animal based
- Plant based
- Oat
- Pea
- Almond
- Soy
- Coconut
- others
On the basis of Packaging:
- Cans
- Bottles
- Cartons
- Sachets
- Others
On the basis of Distribution Channel:
- B2B
- B2C
- Modern Trade
- Convenience Stores
- Online Retailers
- Hypermarkets/Supermarkets
- Convenience Stores
- Specialty Stores
- Small Groceries
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Highlights of the Low fat drinks Market Report:
- A complete backdrop analysis, which includes an assessment of the parent market
- Important changes in market dynamics
- Market segmentation up to the second or third level
- Historical, current, and projected size of the market from the standpoint of both value and volume
- Reporting and evaluation of recent industry developments
- Market shares and strategies of key players
- Emerging niche segments and regional markets
- An objective assessment of the trajectory of the Low fat drinks market
- Recommendations to companies for strengthening their foothold in the Low fat drinks market
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