The artificial hair integration market is expected to grow at ~7.1% CAGR from 2022 to 2032, compared to ~4.8% CAGR from 2017 to 2021. Many people around the world are choosing hair extensions, artificial hair, and hair weaves over surgical treatments or hair transplants due to the availability of high-quality extensions and hair.
Artificial hair integration is very commonly suggested by fashion professionals and trichology as it very helpful maintaining hair density along with hiding split ends. Hair loss owing to medical illnesses and hormones causes full or partial baldness nowadays, leaving people self-conscious about their appearance. As a result, the demand for hair integration has risen fast. The growing popularity of multi-colored hair wigs among the celebrity and artist is likely to offer new artificial hair integration market growth opportunity.
Among the men, who lose their hair, inevitably feel self-conscious about their looks and may lack confidence when socializing. Fake hair not only solve the problem for hair loss but also solve the issue of grey hair, baldness, and other male hair issue. Hairpieces can help men cover their natural hair volume and make their hair appear thicker, giving them a more attractive appearance and increasing their confidence when socializing or performing their jobs.
Key Takeaways from the Artificial Hair Integration Market Study
- In terms of end-user type, men accounted for ~43.0% of the total artificial hair integration market share in 2021.
- The U.S. is a key market in North America, accounting for leading share of sales in the region.
- Due to the booming internet of things (IoT) sector and the Covid-19 outbreak, sales via online channels have surged.
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“Beauty brands are expanding their penetration in the artificial hair integration market because of increasing concerns pertaining to loss of hair among people. Furthermore, many brands operating in the artificial hair integration market are using virtual reality technology to encourage e-commerce shopping among consumers. Using such technologies in the beauty industry has facilitated personalizing online customer experiences. Moreover market players are focusing on including more eco-friendly materials to gain edge over rivals,” says an FMI analyst.
Impact of Covid 19 on the Market
Companies were unable to meet with channel partners and close deals during covid-19 because of lockdown restrictions in different countries. The result was significant revenue losses for many companies. Additionally, factors like the closure of beauty salons and the shortage of synthetic raw hair supplies due to lockdown restrictions slowed the rate of product consumption among the population. Additionally, shortage of labor in the sector, shortage of raw materials, less consumption of cosmetic products, high cost of production, etc. have turned out to be a hampering factor for the artificial hair integration market.
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Who is winning?
Artificial Hair Integration manufacturers and suppliers rely on aggressive promotional strategies, advertisements, and new product launches to drive sales growth.
Major players present in the probiotic cosmetics market are Diva Divine Hair Extensions and Wigs, Evergreen Products Group Limited., Aderans Co., Ltd., Wigomania, Wig USA, Indique Hair, The Wonderful Wig Company, www.Lordhair. Com, Donna Bella Hair, Belletress, Wigs.Com, Jon Renau, Others.
By Material Type, Artificial Hair Integration market is segmented as:
- Polyvinyl chloride (PVC)
By End-User, Artificial Hair Integration market is segmented as:
By Colour, Artificial Hair Integration market is segmented as:
By Region, Artificial Hair Integration market is segmented as:
- North America
- Latin America
- East Asia
- South Asia
- Middle East and Africa (MEA)
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