North America beverage packaging market is expected to expand by 3.7% CAGR over the forecast period. The China market is expected to witness an incremental growth of 1.4x during the forecast period. The cumulative share of beverage packaging market in Eastern Europe and Western Europe is expected to hit almost 24.9% in 2022.
Packaging plays an important role in consumer-decision making. In the beverage industry, effective and efficient packaging is crucial as it helps in protecting the product during transportation, distribution, handling, primary and secondary packaging. Furthermore keeps the taste, freshness, quality, and appearance of the product intact. It also helps in reducing food recalls, hazards and helps with traceability.
Consumers have become more health and hygiene conscious, thus they prefer safe and reliable packaging solutions. Beverage packaging is used in cans, liquid cartons, and bottles, among others. These solutions are used in alcohol beverage packaging and non-alcoholic beverage packaging. Materials such as glass, plastic, paper/paperboard, and metal are used for beverage packaging solutions.
Consumers are increasingly focused on sustainable products. Thus beverage packaging being renewable and recycled is of utmost priority. Hence the beverage packaging manufacturers are focused on evolving their packaging to reduce its environmental impact. Beverage giant Coca-Cola Company is focused on increasing recycling rates and has increased the use of recycled plastic (rPET), which has a smaller carbon footprint than single-use plastic.
The increasing consumption of alcoholic and non-alcoholic drinks and the growing popularity of beverage consumption and the growing adoption of on-the-go lifestyle among consumers will also augment the demand for packaged beverages.
- Crown Holdings Inc. invented CrownSmart™, an innovative augmented reality packaging. It allows brand owners to interact with consumers. It delivers a wide range of experience or content via a unique AR code. It is situated beneath the tab of a beverage can.
- Crown Holdings Inc. invented Crown’s Global Vent™, a unique beverage technology. It has a dual aperture opening which facilitate a smooth pour from the beverage can, thus enhances the consumer experience.
Future Market Insights (ESOMAR certified market research organization and a member of Greater New York Chamber of Commerce) provides in-depth insights into governing factors elevating the demand in the market. It discloses opportunities that will favor the market growth in various segments on the basis of Source, Application, Sales Channel and End Use over the next 10-years.
Unit No: 1602-006
Jumeirah Bay 2
Plot No: JLT-PH2-X2A
Jumeirah Lakes Towers Dubai
United Arab Emirates