During the forecast period 2021-2031, the content as a service market is expected to rise at a fantastic 10.5 percent CAGR. Managing content is a major challenge for most corporate organisations, given the growth of consumer touchpoints and the expectation of a relevant experience at each.
Content-as-a-service is a methodology for making structured content readily available for consumption by other apps, websites, and IoT devices. It separates content, layout, and structure, allowing content to be received on demand by any channel’s front end rather than being published in a pre-defined channel.
CaaS is the simplest way to deliver content with the speed and consistency needed to satisfy customers on their channel of choice, at any time.
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What is Driving Demand for Content as a Service?
Businesses are moving towards the adoption of content as a service model to unleash creativity and flexibility to shape digital experiences in new ways. Developers can choose the best design for the medium without compromise, while marketers can maintain quality and relevance of their content with the help of CaaS services.
With CaaS, companies don’t need to rely on a time-intensive build-out to support the project. It helps in launching and getting feedback from the market as quickly as possible without committing to a costly IT investment. Such factors will contribute to growth of content as a service market.
What are the Key Trends for Content as a Service?
The world is becoming digital day by day, companies engaged in content marketing have more channels than ever to serve, and their customers expect meaningful interactions at every turn.
This creates an insatiable need for content that is both targeted and reusable across communication channels. Due to such factors, content as a service market is anticipated to grow at a significant rate.
Editorial teams of companies need a shared content hub through which to model, plan, collaborate, and manage content across the entire lifecycle to meet the demand. Developers need maximum flexibility to design front-end experiences that use content in creative ways. This need will drive the growth of content as a service in upcoming years.
North America Demand Outlook for Content as a Service
The North America region is expected to witness a high growth as the region is witnessing various trends like digital transformation, seasonal campaign, emerging channels and partner marketing.
In addition, United States has majority of the key vendors of CaaS solutions. This is one of the major driving factor driving the growth of content as a service. The market of CaaS solutions will also see many opportunities in this region due to technological advancements.
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Europe Demand Outlook for Content as a Service
Europe region is going to be one of the biggest market in international CaaS solutions consumption. Many key players in the region are aiming for collaboration, acquisition and new product strategies to escalate their business presence.
The growing demand for channel proliferation, multiple model option, personalization, and provides insights through CaaS technology, has opened new growth avenues for market in the region. CaaS technology solutions has moved far beyond in Europe and this leads the way for growth of its market globally.
Who are the Key Content as a Service Vendors?
Some of the leading vendors of content as a service include
- Contentful, Kentico
- Contentstack, Zesty.io
- Core dna
- Scrivito
- Butter CMS
- Prismic.io
- Sanity
- Directus
- Storyblok and others.
Key Segments
By Product Type:
- Cloud Based
- Web Based
By Application:
- Large Enterprises
- SMEs
By Region:
- North America
- Latin America
- Europe
- East Asia
- South Asia & Pacific
- Middle East & Africa
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About Future Market Insights (FMI)
Future Market Insights (ESOMAR certified market research organization and a member of Greater New York Chamber of Commerce) provides in-depth insights into governing factors elevating the demand in the market. It discloses opportunities that will favor the market growth in various segments on the basis of Source, Application, Sales Channel and End Use over the next 10-years.
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