The global fabric care market owing to the increasing use of liquid fabric care products, rise in the adoption of washing machines in developing countries, frequent launch of new fabric care products that are compatible with various types of washing machines and the ease of use associated with liquid fabric care detergents as compared to soaps, bars and blocks are some of the key factors driving the demand for fabric care products across the globe.
Moreover, packaging plays an important role in protecting and extending the shelf life of a wide range of FMCG products, thus, nowadays, consumers are not only concerned about buying natural & green-label home care, personal care and fabric care products, but are also demanding environment-friendly packaging. Thus, growing consumer expectations for eco-friendly packaging and consciousness about the detrimental effects of fabric care containers and plastic packaging on the environment are projected to accelerate the growth of the natural fabric care market worldwide. Moreover, the frequent launch of fabric care products that target specific customers, coupled with increasing demand for green products, is creating considerable opportunities in the global fabric care market.
Moreover, rapidly growing population, increasing per capita expenditure on household cleaning products, expanding global FMCG industry and the growing trend of hygienic personal care are also among factors that are expected to boost the demand for fabric care products during the forecast period.
Fabric care companies use a variety of marketing methods to grow their market share, revenue, penetration, and client base. Multiple competitors, for example, offer combination deals to enhance sales and profits, product innovation to build brand loyalty, and the introduction of various items in the same product category for different user groups are some of the drivers driving the global fabric care market.
North America, Latin America, Asia Pacific Excluding Japan (APEJ), Europe, Middle East & Africa, and Japan are the regions that make up the global fabric care market. The Asia Pacific excluding Japan and Europe areas are anticipated to have a significant value share among all the regions. APEJ is the most lucrative area in the global fabric care market in terms of value, with a CAGR of 6.9% predicted during the forecast period. During the projected period, the region is expected to earn 278 BPS in the worldwide fabric care market.
On the basis of product type, the fabric care market is segmented into fabric detergents, fabric softeners/enhancers, stain removers/bleach and other fabric care products. In 2018, the fabric detergents segment accounted for the highest revenue share of 48.7% in the global fabric care.
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Key Players in the Global Fabric Care Market
Detailed profiles of companies are also included in the global fabric care market report to evaluate their performance, key product offerings and recent developments.
Some of the key players profiled in the global fabric care market study include Alicorp S.A.A.; S.C. Johnson & Son Inc.; Reckitt Benckiser Group PLC; LG Household & Health Care Ltd.; Golrang Industrial Group; Wings Corporation; Whealthfields Lohmann Guangzhou Ltd.; RSPL Limited; Church & Dwight Co., Inc.; Lion Corporation; Nice Group Co., Ltd.; Kao Corporation; Fabrica de Jabon La Corona; SA de CV; Henkel AG & Co. KGaA; Unilever PLC; Guangzhou Blue Moon Industry Co., Ltd.; Procter & Gamble Co.; Amway Corporation; Guangzhou Liby Enterprise Group Co., Ltd. and others.
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Key Segment
On the basis of product type
- fabric detergents
- fabric softeners/enhancers
- stain removers/bleach
- other fabric care products
On the basis of form
- powder
- dry sheets
- bars/blocks
- pacs & tablets
- other forms
On the basis of nature
- synthetic
- organic
- others
On the basis of sales channel
- wholesalers/ distributors
- convenience stores
- supermarkets/hypermarkets
- online stores
- independent small stores
- other sales channels.
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