The global herbal beauty products market in its latest study. In terms of value, the global herbal beauty products market is expected to expand at a CAGR of 6.1% during the forecast period.
An increased focus on improvements in herbal beauty products and customer-centric approaches is likely to inspire players to implement innovative marketing strategies and manufacture novel goods, driving the herbal beauty products market. The inclination of consumers towards a healthy lifestyle and the increasing demand for herbal beauty products are expected to drive the market over the forecast period. Also, the trend of veganism among the millennials will encourage them to shift towards green beauty products. This trend will continue fueling the demand for herbal beauty products.
For example, Kama Ayurveda, a beauty firm established in India, offers a comprehensive choice of natural and herbal men’s products designed specifically for the modern man who works hard to groom and maintain his skin.
Furthermore, the adoption of beauty and grooming products due to popular media portrayal of lumbersexuals and metrosexuals is expected to drive the growth of herbal beauty products. Additionally, changing attitudes of men towards body care and beauty products and their benefits have led players to develop novel products, specifically for men.
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Key Takeaways from the Herbal Beauty Products Market Study
- Backed by presence of a well-established beauty industry, the sales of herbal beauty products will pick up pace in the I.K.
- Supermarkets are expected to remain the preferred distribution channel for herbal beauty products. However, the sales via online platforms are expected to catch up soon.
- Based on consumer orientation, the global herbal beauty products market is segmented into adults and kids. The adult segment is estimated to account for the largest share by 2021 end.
- China will emerge as a highly lucrative market for herbal beauty products in East Asia.
- The U.S. will record the highest sales of herbal beauty products in North America.
“Players currently operating in the market are focusing on innovations to expand their portolfio. Some are even targeting specific skin problems to carve a niche amidst soaring competition. Meanwhile, leading brands are expanding their availability across e-commerce platforms to gain competitive edge,” said a FMI analyst.
Impact of COVID-19 Outbreak on the Herbal Beauty Products Market
The outbreak of the novel coronavirus pandemic has changed the face of the herbal beauty products market and has impacted the buying habits of customers. While disruptions in supply chain dampened sales, studies suggest more people gave some time to personal and skincare as they remained indoors during extended period of lockdown.
To care for their skin, an increasing number of customers used social media sites such as YouTube and Instagram to hunt for home treatments. The emphasis on attractiveness has continuously increased. As a result, restrictions were eased, and sales of herbal beauty products rebounded.
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Who is Winning?
A few key players in the herbal beauty products market are Surya Brasil Organic Beauty Products, Weleda AG, INIKA, Lotus Herbals Limited, Bio Veda Action Research Co. (Biotique), Guangzhou, Liwei Cosmetics Co Ltd., Dr. Hauschka, VLCC Healthcare Ltd., Hemas Holdings PLC, Herb labo Co. Ltd, The Himalaya Drug Company, Shahnaz Ayurveda Pvt. Ltd, GROWN ALCHEMIST, Shenzhen Panni E-Business Co. Ltd., and Arbonne International LLC among others.
Global Herbal Beauty Products Market by Category
By Product Type:
- Skin Care
- Face Cleanser
- Face Wash
- Sun Protection
- Night Creams & Gels
- Others (Masks, Cream)
- Hair Care
- Hair Oils
- Shampoos
- Hair Conditioners
- Others (Hair Serum, Mask, Color)
- Bath & Body Care
- Body Scrub
- Body Lotion
- Soap
- Others
- Makeup
- Fragrance
By Consumer Orientation:
- Adults
- Kids
By Region:
- North America
- Latin America
- Europe
- East Asia
- South Asia
- Oceania
- Middle East and Africa
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